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# Innovation Box

Illustrations projection-mapped onto three walls for P&G’s Innovation Box at Sustainable Brands, Vancouver, 2018.

Client

Procter & Gamble

Role

Illustration and visual development

Year

2018

Category

Festivals & events

-   [Video 01](https://player.vimeo.com/video/279577034)
-   [Video 02](https://player.vimeo.com/video/279582100)
-   [Video 03](https://player.vimeo.com/video/279580274)

**P&G brand brief** Pampers Core message: We’re using less packaging, so your baby’s future will be bright.

Visual development

[![P&G landscape development sheet with line study and blue-coloured iterations](/media/responsive/a40b4a8602f2d44c-960.webp)](https://kathiuska.com/media/responsive/a40b4a8602f2d44c-1400.webp)

[![Wide isometric landscape with buildings, farms, factory and classroom](/media/responsive/b14e29a08f70c9c5-960.webp)](https://kathiuska.com/media/responsive/b14e29a08f70c9c5-2560.webp)

[![Isometric illustration detail showing a factory and school classroom](/media/responsive/b8fe83c6b90cb76f-960.webp)](https://kathiuska.com/media/responsive/b8fe83c6b90cb76f-1400.webp)

[![P&G landscape detail with city buildings, farming and geometric icons](/media/responsive/245cf57a6114c758-960.webp)](https://kathiuska.com/media/responsive/245cf57a6114c758-1400.webp)

[![Isometric classroom surrounded by factory and transport structures](/media/responsive/b78e988b1d973964-960.webp)](https://kathiuska.com/media/responsive/b78e988b1d973964-1400.webp)

[![Isometric sterilization facility detail with blue walkways and small figures](/media/responsive/5fed7fac91f1f0e7-960.webp)](https://kathiuska.com/media/responsive/5fed7fac91f1f0e7-1400.webp)

Gillette Core message: Shaving innovation with less packaging.

Visual development

[![Pencil layout of a laboratory filled with equipment and a central scientist](/media/responsive/3c9fb1d843969997-960.webp)](https://kathiuska.com/media/responsive/3c9fb1d843969997-1400.webp)

[![Grey laboratory composition with a scientist seated behind a desk](/media/responsive/c6d0f0ca4d86bcca-960.webp)](https://kathiuska.com/media/responsive/c6d0f0ca4d86bcca-2560.webp)

[![Finished panoramic blue laboratory with scientists and connected equipment](/media/responsive/dff595440a72e684-960.webp)](https://kathiuska.com/media/responsive/dff595440a72e684-2560.webp)

[![Grey study of the scientist at a desk beneath a diagram board](/media/responsive/9e68a3e4f7ae2261-960.webp)](https://kathiuska.com/media/responsive/9e68a3e4f7ae2261-1400.webp)

[![Scientist in a white coat surrounded by blue laboratory diagrams](/media/responsive/05a8137a3381854c-960.webp)](https://kathiuska.com/media/responsive/05a8137a3381854c-1400.webp)

[![Laboratory detail with purple instruments, flasks and curved glass structures](/media/responsive/c43db5ea90381135-960.webp)](https://kathiuska.com/media/responsive/c43db5ea90381135-1400.webp)

[![Laboratory machinery beneath a sign reading 90% Recyclable](/media/responsive/b190e44d45fb286e-960.webp)](https://kathiuska.com/media/responsive/b190e44d45fb286e-1400.webp)

Head & Shoulders Core message: Cleaning beaches with every bottle.

Visual development

[![Beach development sheet with line sketch above a coloured version](/media/responsive/1892fe570e93bf2e-960.webp)](https://kathiuska.com/media/responsive/1892fe570e93bf2e-1400.webp)

[![Wide beach illustration with waves and scattered small objects](/media/responsive/891bb48277db4d05-960.webp)](https://kathiuska.com/media/responsive/891bb48277db4d05-1920.webp)

[![Beach landscape with a yellow sun over purple waves](/media/responsive/a3a78bfbed32eb50-960.webp)](https://kathiuska.com/media/responsive/a3a78bfbed32eb50-1920.webp)

[![Close-up of stylised purple waves beneath a yellow sun](/media/responsive/8b962d1b7a9777db-960.webp)](https://kathiuska.com/media/responsive/8b962d1b7a9777db-1400.webp)

[![Beach detail with layered waves, palms and coastal vegetation](/media/responsive/78409c092925091f-960.webp)](https://kathiuska.com/media/responsive/78409c092925091f-1400.webp)

[![Close-up of pale sand scattered with small blue illustrated objects](/media/responsive/c7638fd0ca832755-960.webp)](https://kathiuska.com/media/responsive/c7638fd0ca832755-1400.webp)

## Credits

Agency

ISL

Illustration

Catalina Vásquez, Catalina Salinas, Julián García Mejía

[Next projectThe Pop Capybara Collection_An illustrated NFT collection made with Reserve’s user community._![](/media/responsive/3c673ff9861799e3-960.webp)](https://kathiuska.com/archive/the-pop-capybara-collection/)

Source: https://kathiuska.com/archive/pg-innovation-box/