[Todos los proyectos](https://kathiuska.com/es/work/) # Snapchat El Día de la Independencia, país por país Dirección creativa, ilustración y animación cuadro a cuadro2019–2020 ![Still: Mass Snap for Mexico’s Independence Day: two riders on a horse with the Mexican flag](/media/responsive/f1a55cac2651a8a7-606.webp) Para las celebraciones de Snapchat en Latinoamérica, incluidas las fiestas de independencia, lideré la dirección creativa, la ilustración y la animación cuadro a cuadro. Los Mass Snaps debían entenderse en cinco segundos desde un teléfono. Partí de los lugares, la vestimenta, las letras y la cultura visual de cada país para crear animaciones reconocibles, con stickers y filtros que las personas podían usar en sus fotos durante las fiestas. Cliente Snap Inc. Equipos David Castaño, Pablo Sánchez Entregables - Mass Snaps - filtro - stickers ## México y Centroamérica Dos jinetes comparten un caballo en las animaciones de México y Centroamérica. La ropa, el color y las banderas distinguen las versiones; el filtro y los stickers con letras dibujadas a mano estuvieron disponibles durante todo el día de cada celebración. ![Viva Guatemala lettering over a photograph of a market stall filled with colourful produce](/media/responsive/90f3a0ba45f96ded-960.webp) ![Four Mexican celebration stickers placed over a photograph of a building and tree-covered hills](/media/responsive/bf5b4f477c00952a-960.webp) ![Viva México lettering above a photograph of an ornate white building with a domed roof](/media/responsive/14d015cab57f3d5b-960.webp) ![Orange and blue Felices Fiestas Patrias lettering surrounded by flowers and leaves](/media/responsive/6fddc84ec99b4360-400.webp) ![Feliz Día de la Independencia lettering in burgundy and blue, surrounded by delicate leaves and flourishes](/media/responsive/f0f6ab20b28f97f1-400.webp) ![Blue Viva Guatemala lettering framed by pink flowers and green leaves](/media/responsive/c5b2b806a317c11c-400.webp) ![Red and blue Viva Costa Rica lettering with small flowers and leaves](/media/responsive/6401634989886092-400.webp) ![Blue Viva El Salvador lettering with flowers, leafy branches and a Salvadoran flag](/media/responsive/2ab72a2c293ed119-400.webp) ![Blue and white Viva Nicaragua lettering beside a heart filled with the colours of the Nicaraguan flag](/media/responsive/56436d076f9c1758-400.webp) ![Blue Viva Honduras lettering between two Honduran flags, with small decorative flourishes](/media/responsive/55a89b900f35ed29-400.webp) ![Green and red Feliz Día de la Independencia lettering with orange flowers](/media/responsive/183122d9acab000e-400.webp) ![Green and red Felices Fiestas Patrias lettering with two upright orange flowers](/media/responsive/db9f195cde389977-400.webp) ![Green and red Orgullosamente de México lettering with a flowering branch](/media/responsive/da292c3ce34a228a-400.webp) ![Amo a México lettering in green, white and red, with a yellow sombrero over the final letters](/media/responsive/b77931dea5a6bc14-400.webp) ## Sudamérica En Argentina, Colombia, Perú y Paraguay, los Mass Snaps se acompañaron de stickers que las personas podían añadir a sus fotos. ### Argentina ![Independence Day sticker, AR 1](/media/responsive/dc3db15b19ae7036-800.webp) ![Independence Day sticker, AR 2](/media/responsive/8b50bcac72f6437b-641.webp) ![Independence Day sticker, AR 3](/media/responsive/ac3cbf1c820075f3-762.webp) ![Independence Day sticker, AR 4](/media/responsive/74fc6016413891d3-488.webp) ![Independence Day sticker, AR 5](/media/responsive/371044cf34087fe0-800.webp) ![Independence Day sticker, AR 6](/media/responsive/6b027c7b96c832f6-682.webp) ![Independence Day sticker, AR 7](/media/responsive/7821832fa7e57a04-689.webp) ![Independence Day sticker, AR 8](/media/responsive/e8491f5ca65ffd7b-540.webp) ### Colombia ![Independence Day sticker, CO 1](/media/responsive/ca724f1d0df0ee8b-549.webp) ![Independence Day sticker, CO 2](/media/responsive/d48adc624d477bdd-794.webp) ![Independence Day sticker, CO 3](/media/responsive/b22b0b1c0c755f72-800.webp) ![Independence Day sticker, CO 4](/media/responsive/73ed8a5aaebdccc5-800.webp) ![Independence Day sticker, CO 5](/media/responsive/eedf6ba36b127148-800.webp) ![Independence Day sticker, CO 7](/media/responsive/2e54444dd6ad43ee-800.webp) ![Independence Day sticker, CO 8](/media/responsive/46ad3d92e3ee36da-800.webp) ### Perú ![Independence Day sticker, PE 1](/media/responsive/69d6684b09f70b50-800.webp) ![Independence Day sticker, PE 2](/media/responsive/3cb2a2e73b2a836e-800.webp) ![Independence Day sticker, PE 3](/media/responsive/0efacec587d4a7d6-800.webp) ![Independence Day sticker, PE 4](/media/responsive/575499684ce9f4cd-800.webp) ![Independence Day sticker, PE 5](/media/responsive/c1d0e61daec39534-800.webp) ![Independence Day sticker, PE 6](/media/responsive/3de3508be6a68e61-800.webp) ![Independence Day sticker, PE 7](/media/responsive/759a4aa09a658b50-800.webp) ![Independence Day sticker, PE 8](/media/responsive/19f66d92a8f9fa0d-680.webp) ### Paraguay ![Independence Day sticker, PA 1](/media/responsive/633d4ac63c6c7bb7-373.webp) ![Independence Day sticker, PA 2](/media/responsive/5d72d1dae4584ac7-380.webp) ![Independence Day sticker, PA 3](/media/responsive/bdd7b2ab1d7b7bb9-321.webp) ![Independence Day sticker, PA 4](/media/responsive/8c1ead84c842b141-376.webp) ![Independence Day sticker, PA 5](/media/responsive/15b79d3706d4a888-354.webp) ![Independence Day sticker, PA 6](/media/responsive/ad4f02daa0a17f12-338.webp) ![Independence Day sticker, PA 7](/media/responsive/fef4a93f75a50950-371.webp) ![Independence Day sticker, PA 8](/media/responsive/11da487a1c335be2-328.webp) ## Bocetos y estudios de movimiento Primero el dibujo a línea, después el color y, por último, la animación en bucle, pensada para entenderse en cinco segundos. Desliza el separador para comparar el dibujo con el fotograma terminado. ![Argentina: the coloured illustration of the Mass Snap](/media/responsive/f593aa1872c47333-960.webp) ![Argentina: the line drawing of the Mass Snap](/media/responsive/aad09e2754d0920b-960.webp) [Boceto](https://kathiuska.com/media/extras/sn-pr-ar-line-1080.webp)[Final](https://kathiuska.com/media/extras/sn-pr-ar-colour-1080.webp) ![Colombia: the coloured illustration of the Mass Snap](/media/responsive/00e5a053cd8c088d-960.webp) ![Colombia: the line drawing of the Mass Snap](/media/responsive/9330522072da2a70-960.webp) [Boceto](https://kathiuska.com/media/extras/sn-pr-co-line-1080.webp)[Final](https://kathiuska.com/media/extras/sn-pr-co-colour-1080.webp) ![Two pencil storyboard panels of dancing figures in hats, with handwritten red notes indicating movement](/media/responsive/9d4c65fea1917513-960.webp) ![Perú: the line drawing of the Mass Snap](/media/responsive/18061692f479e3a6-960.webp) ![Perú: the coloured illustration of the Mass Snap](/media/responsive/5c07986aaa60017e-960.webp) ![Paraguay: the line drawing of the Mass Snap](/media/responsive/96943aebda5780e8-960.webp) ![Paraguay: the coloured illustration of the Mass Snap](/media/responsive/3d3ba73e6953e89e-960.webp) ## Créditos Dirección creativa, ilustración y animación cuadro a cuadro Catalina Vásquez Animación cut-out y composición David Castaño Asistencia de color Pablo Sánchez [Siguiente caso Fiesta del Libro y la Cultura_Tom Sóyer, un libro gratuito por toda la ciudad, y la identidad de Brasil, primer país invitado de la fiesta_](https://kathiuska.com/es/work/fiesta-del-libro/) Fuente: https://kathiuska.com/es/work/snapchat/