[All work](https://kathiuska.com/work/) # Fiesta del Libro y la Cultura A free illustrated book and a guest-country identity Illustration, animation and the Brazil identity2017 ![Still: The Tom Sóyer cover, animated: the little yellow book comes to life](/media/responsive/30fcb4fbc494eded-960.webp) For Medellín’s 2017 Book and Culture Festival, I worked on two commissions: the illustrations and animation for Tom Sóyer, mucho culicagao, and the visual identity for Brazil’s guest-country programme. The book brought a literary classic into Medellín’s streets, in a free printed edition and an interactive app. Client Fiesta del Libro y la Cultura de Medellín Deliverables - Book illustrations - Character design - App animation - Brazil identity ## Tom Sóyer in Medellín Koleia Bungard adapted Mark Twain’s story to the streets of Medellín. I illustrated the printed edition and prepared the scenes in separate layers for animation in the app, which was available as a free download during the festival. ### The printed book ![Fiesta del Libro y la Cultura: The little yellow book, cover](/media/responsive/0b10c0d3490ee21b-960.webp) ![Fiesta del Libro y la Cultura: An illustrated spread](/media/responsive/a98bc12b244a8961-960.webp) ![Fiesta del Libro y la Cultura: Another illustrated spread](/media/responsive/f9a22a85f1acbd66-960.webp) ### Character studies ![Early pencil studies exploring the cast of Tom Sóyer](/media/extras/fi-draft-cast-1600.webp) ![Black-and-white character design drafts for Tom Sóyer](/media/extras/fi-draft-tom-1200.webp) ![Black-and-white character design drafts for Becky](/media/extras/fi-draft-becky-1200.webp) ![Black-and-white character design drafts for Huck el Mortiño](/media/extras/fi-draft-huck-1200.webp) ### Final characters ![Tom Sóyer, the hero of the story, in two poses with his hand-lettered name](/media/responsive/942a90dab0ff93b3-960.webp) ![Becky, in two poses with her hand-lettered name](/media/responsive/132cfe27626fa29a-960.webp) ![Tía Dolly, in two poses with her hand-lettered name](/media/responsive/978acceaf5478ddf-960.webp) ![Huck el Mortiño, in two poses with his hand-lettered name](/media/responsive/8c45bd286c9cbe79-960.webp) ![Injun Joe, a character of the Tom Sóyer book, in a hat and a purple shirt](/media/responsive/6709574174ff3ce3-960.webp) ![Illustrated portrait of Mark Twain in a white suit, reading in an armchair with a cat, for the Tom Sóyer book](/media/responsive/832aaa000577bbae-960.webp) ### In the app ![A scene of the Tom Sóyer app: the kitchen](/media/responsive/8cb8c0416f982080-960.webp) ![A scene of the Tom Sóyer app: the lake](/media/responsive/afb7157b64e189c4-960.webp) ## At the festival The 2017 festival drew around 450,000 visitors. That year’s Cuentico Amarillo, Tom Sóyer, mucho culicagao, was distributed free across Medellín in a run of 200,000 copies. ![The Cuentico Amarillo poster on a street shelter in Medellín](/media/responsive/28754f1197c17651-960.webp) ![The Tom Sóyer installation at the festival, Medellín 2017](/media/responsive/81e945fc92d22d93-960.webp) ![Visitors in the Tom Sóyer space at the festival](/media/responsive/cd684c5686fb1336-960.webp) ![The Tom Sóyer festival space seen from the entrance](/media/responsive/1b0d6158ee1710e5-960.webp) ![A Tom Sóyer panel at the festival](/media/responsive/ff2fd00ffab2c53c-960.webp) ![A Tom Sóyer character on a festival wall](/media/responsive/610cac7ad8871450-960.webp) Sources: [Festival attendance, 2017](https://elpais.com/cultura/2017/09/18/actualidad/1505720817_997583.html) · [Cuentico Amarillo print run and interactive edition](https://fiestadellibroylacultura.com/un-cuentico-amarillo-enamora-a-medellin/) ## Brazil, guest country For Brazil’s guest-country programme, I designed a poster and a set of illustrated icons for the printed materials and festival space. The icons could be used individually or brought together in the programme’s graphic pieces. ![The Brazil guest-country poster: hand-lettered BRASIL among icons and patterns](/media/responsive/5219f925d9ca6c17-960.webp) ![The set of icons created for Brazil, guest country](/media/responsive/2b2e84a3d86b9238-960.webp) ![Brazil guest-country programme leaflet: a yellow field of icons, patterns and the BRASIL lettering](/media/responsive/ce85ed66d0010e27-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/9302ceb6e1e4fd24-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/efe0a06ad15271ce-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/b2ec5b7441ba87fa-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/d8a51ca8b872572a-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/202c7e1e316d2e8c-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/b70982e4e6bb2832-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/5171f4a185b8c2db-960.webp) ![Fiesta del Libro y la Cultura: Brazil at the festival](/media/responsive/368152371361c641-960.webp) ## Credits Illustration and animation Catalina Vásquez Brazil visual identity Catalina Vásquez Story adaptation Koleia Bungard, based on Mark Twain’s _Tom Sawyer_ Animation and composition David Castaño App programming PanterCo Project supervision Ana María Arango, Gregorio Herrera [Next caseFantasmagoría Film Festival_Los Infantes Terribles_![Purple and black Fantasmagoría festival poster showing children around a bright piñata and a fire](/media/responsive/dc37d8039a296673-960.webp)](https://kathiuska.com/work/fantasmagoria/) Source: https://kathiuska.com/work/fiesta-del-libro/