[Selected work](https://kathiuska.com/#case-studies) # Monetarium 2 An illustrated identity for conversations about the future of money Art direction, brand design and motion2025 ![Monetarium 2 key artwork: Washington monuments, oak leaves, hands and modular cubes](/media/responsive/fa465ff33220ebf8-960.webp) Confusion Capital’s second Monetarium brought economists, policymakers and builders together in Washington, D.C., for three days of conversations about money. I developed an illustrated identity that connected the city’s institutions with nature and exchange. I carried it through stage design, print and motion, working with the audiovisual production team on the event films. Company Confusion Capital, in-house Place InterContinental – The Wharf, Washington, D.C. Deliverables - Key artwork - photowall and backdrops - speaker cards, agenda and screens - shirt graphic - print assets - title sequences and lower thirds - event logo ## Institutions, nature and exchange I paired Washington’s monuments with oak leaves and cherry blossoms to connect institutional longevity with the city’s natural landscape. Hands introduce exchange; isometric RToken cubes connect the composition to Reserve’s modular funds. ![Monetarium 2025 interview backdrop: an oak drawn in white line on navy, with isometric cubes in the corners](/media/responsive/2948e1a62e200f6e-960.webp) ![Monetarium 2025 key artwork in blue: flag, Capitol, Washington Monument, Jefferson Building, oak and cubes](/media/responsive/38605f065b61f706-960.webp) ![Monetarium 2 identity as a wide blue quilt: bridge, Jefferson Memorial, flag, Capitol, oak, hands and RToken cubes in white line](/media/responsive/50460bfde5f81a3c-960.webp) ![Three isometric RToken cubes with rays, white line on blue](/media/responsive/e931ad4b2684dd35-960.webp) ## Stage and space The backdrops had to work in the room and on camera. I kept the composition restrained so the speakers remained the focus, while illustrated textures gave the background detail in softer shots. The system was used across the stage, interview sets, photowall and screens. ![Monetarium 2 stage in Washington: two speakers seated in front of the illustrated backdrop](/media/responsive/monetarium-stage-56becc76aad7ae45-960.webp) ![Monetarium 2 fireside chat: two speakers seated in front of the blue session screen](/media/responsive/monetarium-roundtable-room-c70d5e8c9044b890-960.webp) ![Two guests interviewed at Monetarium 2 in front of the oak backdrop, a frame from the Highlights film](/media/responsive/bea5d0c76453f6d2-960.webp) ![A guest interviewed at Monetarium 2 in front of the Washington skyline backdrop, a frame from the Highlights film](/media/responsive/48ff714a1e97129f-960.webp) ![The Monetarium 2 photowall installed at the hotel, Hosted by Confusion Capital](/media/responsive/fa7ddbb7b2b52eb8-960.webp) ![The three backings placed in the venue: the event photowall (240 × 90), the interview backdrop (120 × 90) and the interview wall (36 × 36)](/media/responsive/9bff92581e70c46c-960.webp) ![The Monetarium 2 photowall installed in the hotel, seen at an angle](/media/responsive/335d3592dc484069-960.webp) ![Detail of the printed Monetarium wall: Jefferson Building columns, cubes and cherry blossom](/media/responsive/8234e28588f0e07c-960.webp) ![Detail of the printed Monetarium wall: hands, rayed cubes and the Jefferson Memorial](/media/responsive/c67b148dbf7a4e1d-960.webp) ![Detail of the printed Monetarium wall: a hand dropping coins into an open hand, in white line on navy](/media/responsive/9421b33d4a77a73d-960.webp) ![Detail of the printed Monetarium wall: oak leaves in white line on black](/media/responsive/a88353ea04e78494-960.webp) ![Monetarium 2 · Highlights, opening frame](/media/responsive/41c610e15d06ee91-960.webp) [![Fireside chat · Michael Selig, opening frame](/media/responsive/c4b3598000be71ef-960.webp)Fireside chat · Michael Selig](https://www.youtube.com/watch?v=DbD1LwxGXPU) [![Roundtable · Intro to Reserve, opening frame](/media/responsive/7f7f48f0f9d4672f-960.webp)Roundtable · Intro to Reserve](https://www.youtube.com/watch?v=MCW3nTbuUfQ) ### Monetarium Dialogs ![Monetarium Dialogs backdrop: the Washington skyline, with the Capitol, the Washington Monument and the Jefferson Memorial, in white line on navy](/media/responsive/26afd97572bc6518-960.webp) ![Monetarium Dialogs set: two armchairs and a table in front of the skyline backdrop](/media/responsive/10a03ee6db19b9cd-960.webp) ![Top-down room layout for Monetarium Dialogs: a rectangular stage at the upper centre, seven circular tables in two rows, and smaller equipment marks at the front and back. No dimensions or key are shown.](/media/responsive/02d6f3c312f04303-960.webp) [![Monetarium Dialogs · The dollar’s global dominance, opening frame](/media/responsive/ae75e604b4f9f176-960.webp)Monetarium Dialogs · The dollar’s global dominance](https://www.youtube.com/watch?v=EheFyt5EtEs) [![Monetarium Dialogs · America’s unspoken debt crisis, opening frame](/media/responsive/bf00cfe5523aa16c-960.webp)Monetarium Dialogs · America’s unspoken debt crisis](https://www.youtube.com/watch?v=Qux-7amwvBA) ## Print and merchandise For the shirt, I kept the RToken cubes as a small front mark and recomposed the illustration into a restrained back print. The motifs carry the identity without a large logo dominating the garment. ### Merchandise ![Monetarium 2 shirt front with the small cube mark, on a navy tee](/media/responsive/81c8fed4068ca5ce-960.webp) ![Monetarium 2 shirt back with the hexagon artwork, on a navy tee](/media/responsive/79dd5143dd72ac02-960.webp) ![Monetarium 2 shirt artwork, vector: a hexagon with oak, hands, Jefferson Building, flag and Capitol, in white line on navy](/media/responsive/d79c710571a6acaf-960.webp) ### Speakers, agenda and screens I used a shared layout for speaker announcements, the agenda and stage screens, adapting the hierarchy to the information each format needed. ![Speaker announcement for Larry White, Monetarium Washington, June 19 to 21](/media/responsive/b67555efd193077a-960.webp) ![Monetarium 2 three-day agenda, designed for the event screens](/media/responsive/48d425921e93f21b-960.webp) ![Monetarium 2 stage screen announcing the next speaker, Larry White](/media/responsive/ea24716926d5945a-960.webp) ![Speaker announcement for Eric Balchunas](/media/responsive/ec09a249dc886376-960.webp) ![Speaker announcement for Michael Selig](/media/responsive/2bbc9888187bd156-960.webp) ![Speaker announcement for Quinn Thompson](/media/responsive/2e3be93eac9ae345-960.webp) ![Speaker announcement for Romina Boccia, Monetarium Washington, June 19 to 21](/media/responsive/c3e250a88a4a8f23-960.webp) ![Agenda slide: Friday June 20 speakers, with their portraits](/media/responsive/38358416111b9ed1-960.webp) ![Register today card: Monetarium 2, Washington D.C., June 19 to 21, over the illustrated wall](/media/responsive/c493e527f8e121d3-960.webp) ![Monetarium 2 screen slide: Next speaker, Eric Balchunas, The history of ETFs and lessons for DTFs](/media/responsive/eb64a0d657308672-960.webp) ## Motion ## The first edition · 2024 The first edition began with a quilt of drawings about energy, nature and exchange. The 2025 identity carried that approach into Washington’s architecture and a wider set of event applications. ![Monetarium 2024 square artwork: the sun above, roots below, flowers, fire and water around a circle, with MONETARIUM at the centre, in white line on blue](/media/responsive/cfd01116441caded-960.webp) ![Monetarium 2024 banner: a quilt of white-line drawings on blue (gears, water wheels, waves, fields, a skyline) with MONETARIUM, July 19-21, San Francisco, hosted by Confusion Capital](/media/responsive/76a0a27877c003d6-960.webp) ![Monetarium 2024 banner: a sun with rays in white line on blue, as posted by Reserve](/media/responsive/ab48e0e2af2c2663-960.webp) [Reserve’s announcement · June 2024](https://x.com/reserveprotocol/status/1803807545162973548) ## Credits Art direction, illustration, graphic design, logo, lettering, motion Catalina Vásquez Audiovisual production Rino Arreaza Rodolfo Castillo Dialogs room plan Rino Arreaza [Next case Reserve_Brand design, illustration and digital experiences_ ![Reserve homepage illustration: a perspective tunnel of colourful grids, coins and plants](/media/responsive/c1955676d0d03e19-960.webp)](https://kathiuska.com/work/reserve/) Source: https://kathiuska.com/work/monetarium/