[Selected work](https://kathiuska.com/#case-studies) _From a dollar app to onchain index products_ My work with Reserve spans two periods: illustration and community work for Latin America, then brand design for its onchain products. With the in-house team, I contributed website illustrations, launch animations, merchandise and social content. [Back to Reserve](https://kathiuska.com/work/reserve/) Project collection · Artwork, process and applications Company Reserve, in-house Teams Design, marketing, product and strategy Role Illustrator & Community Lead, Latin AmericaMar 2021–Mar 2023 Senior Brand DesignerAug 2025–2026 ## Deliverables Illustration system · Social media assets · Web visuals · Merch · Animation · Content strategy and creation Aug 2025–2026 Senior Brand Designer 2025–2026 ## Reserve.org The website needed to explain how funds are built and used, alongside the protocol behind them. I connected the illustrations through shared grids, lines and textured geometric forms, carrying the same visual language from product scenes to diagrams of governance, staking and fees. ![A vault surrounded by stacked geometric forms, illustration for investors](/media/responsive/5e3485fdd4a1b078-960.webp) ![Exploded modular cubes on an isometric grid, illustration for DTF deployers](/media/responsive/4853eb11bcab4823-960.webp) ### From the website to Consensus Hong Kong I contributed to the redesign of Reserve.org and created its main illustration. That visual language was later adapted for Reserve’s booth at Consensus Hong Kong 2026. ![Reserve.org homepage illustration: a blueprint mural of world assets, technology and a hand holding a tokenized cube](/media/responsive/3ebc18c379a433c8-960.webp) Homepage illustration[View Reserve.org](https://reserve.org/) Reserve booth · Consensus Hong Kong 2026Hong Kong Convention and Exhibition Centre · 10–12 February 2026 ### Working with the team Alongside the visual work, I took part in research pods, user interviews and market research with the design, marketing, product and strategy teams. 2025–2026 ## Product launches Illustration and animation for CMC20 and Reserve’s AI-sector fund launches. ### CMC20 · CoinMarketCap × Reserve Web assets for the CMC20 launch · CoinMarketCap × Reserve · 2025 ![CMC20 LinkedIn campaign asset: Index diversification finally built for crypto](/media/responsive/8355003c17c3f11b-960.webp) ![CMC20 campaign asset for X: Ride the Market, CoinMarketCap × Reserve](/media/responsive/8a71113a575c6309-800.webp) ## Launching the AI DTFs Reserve introduced five funds focused on the companies building AI’s physical infrastructure: chips, electricity, optical networks, data centers and robotics. Each fund brought together companies from a different part of that supply chain. I contributed illustration and animation to the launch explainers, helping show what the funds held and how those companies fit into the wider AI economy. BUILDOUT [Watch full explainer](https://www.youtube.com/watch?v=K4Ob0l-Qa60) PHOTON [Watch full explainer](https://www.youtube.com/watch?v=F8tB6AV_-8o) POWER [Watch full explainer](https://www.youtube.com/watch?v=QDjZEd2p37g) PHOTON Logo design: [Tzu Huan Lin](https://tzuhuanlin.com/) · Animation: Catalina Vásquez [Watch full explainer](https://www.youtube.com/watch?v=F8tB6AV_-8o) [AI DTF launch overview](https://www.youtube.com/watch?v=knIVr20B4vE) 2026 ## Token marks Tzu Huan Lin and I explored directions for the AI-sector fund marks. I designed the final NEOCLOUD logo; the other selected sector logos were designed by Tzu. A shared blue disc connects the set, with a distinct symbol for each sector. - ![AI-sector DTFs token mark](/media/figma/ai-mark-suite-600.webp) AI-sector DTFs - ![PHOTON token mark](/media/figma/ai-mark-photon-600.webp) PHOTON - ![BUILDOUT token mark](/media/figma/ai-mark-buildout-600.webp) BUILDOUT - ![ROBOTS token mark](/media/figma/ai-mark-robots-600.webp) ROBOTS - ![POWER token mark](/media/figma/ai-mark-power-600.webp) POWER - ![NEOCLOUD token mark](/media/figma/ai-mark-neocloud-600.webp) NEOCLOUD ![Directions explored for the AI-sector DTF marks: dozens of blue discs with symbols for robots, power, compute and chips](/media/figma/ai-explorations-2400.webp) Exploration: Catalina Vásquez and [Tzu Huan Lin](https://tzuhuanlin.com/). Final NEOCLOUD logo: Catalina Vásquez. Other selected sector logos: Tzu Huan Lin. PHOTON logo animation: Catalina Vásquez. ### From research brief to first directions Reserve’s research team supplied the strategies and keywords below. I translated that brief into a first round of marks for each fund. These are design studies, not evidence of a product launch. Quality Holds high-quality tokens with holder revenues: scores each token on a holder-revenue quality score, then holds the top 8. High quality, blue chip, revenue, dividends, real businesses, stability, scale, anti-dilution, sturdy, high payout, composite scoring, adaptive, predictive, concentrated, low turnover, dynamic weights, programmatic, systematic, rules-based, deep research. Dilution Diversified anti-dilution: qualifies a set of tokens, removes those with high inflation, then maximizes diversification. Diversified, anti-dilution, programmatic, systematic, autonomous, serious, less correlated, large caps, top 25. Donchain A BTC and gold strategy that can reuse much of the ideation for MIDAS/GODL. Hard money, trend following, momentum, dollar decline, two forms of gold, smart swaps. ![First options for the Donchain, Quality and Dilution marks](/media/figma/new-funds-options-2400.webp) First-round design options · Catalina Vásquez. Strategy brief: Reserve research team. ![DTFs — Diversify and Chill. Original hand-drawn lettering designed by Catalina Vásquez.](/media/responsive/aedd7c36b6d9dc77-960.webp) ## Diversify and Chill Lettering design for Reserve’s _Diversify and Chill_ billboard in Denver during ETHDenver 2025. ![Diversify and Chill billboard artwork: Benjamin Franklin wearing colourful sunglasses, hand-drawn DTF lettering and reserve.org](/media/responsive/a9286e575dac1fdd-960.webp) Mar 2021–Mar 2023 Illustrator & Community Lead, Latin America 2021 ## Homepage illustrations Illustrations for the 2021 redesign of the Reserve homepage. ![Complete Project panorama: everyday people, places and financial exchanges](/media/responsive/48edde4772049598-960.webp) ![Two hands holding a Reserve coin](/media/responsive/8b170b2aca9f9b22-960.webp) ![Illustrated character in a striped poncho with coins](/media/responsive/2b42c1948304b7ab-960.webp) ![Phone illustration from the original Reserve website system](/media/responsive/6b628283e907f213-960.webp) ![Complete Activism panorama: stable currency, a human right](/media/responsive/66d7fc8092f863ec-960.webp) ![Line drawing for the Project panorama before colour](/media/responsive/28ebbbd3754386e3-960.webp) Featured in [Best of Behance](https://www.behance.net/gallery/128667533/Reserve-Website-Illustrations) and GraphicMama’s [Graphic Design Trends 2023](https://graphicmama.com/blog/graphic-design-trends-2023/). Company context: Reserve became Venezuela’s most-downloaded finance app in March 2021. [El Pitazo](https://elpitazo.net/economia/por-que-reserve-es-la-app-de-finanzas-mas-descargada-en-venezuela/) ### Instagram, [@holareserve](https://www.instagram.com/holareserve/) Posts and stories for the community: giveaways, campaign launches, app announcements, memes, holidays and the World Cup, scholarship calls, company milestones, and comics set in the Reserve universe. 2021–2023 9K → 70K+followers on the Latin American Instagram 150+illustrations and brand assets 12.9Kcomments shown on one giveaway post Follower growth and asset count: my record of the 2021–2023 role. Comments: rounded count in a saved post capture, not an account-wide engagement rate.[Post capture](https://kathiuska.com/media/handoff/IMG_1820.PNG) ![Reserve Latin America Instagram artwork, 1](/media/responsive/92bdaa2b66db9f60-960.webp) ![Reserve Latin America Instagram artwork, 2](/media/responsive/d6bbda14ad12d16b-960.webp) ![Reserve Latin America Instagram artwork, 4](/media/responsive/0798854d78fce291-960.webp) ![Reserve Latin America Instagram artwork, 7](/media/responsive/d26aa645682ada24-960.webp) ![Reserve Latin America Instagram artwork, 8](/media/responsive/eda32aeedbce7685-960.webp) Devcon Bogotá · 2022 ## Reserve Kimono Merch for Reserve’s Latin America team at Devcon 6, the Ethereum Foundation’s developer conference, held in Bogotá from 11 to 14 October 2022. Reserve Kimono · [Nasty VFXAnimation by Nasty VFX](https://www.instagram.com/nasty_vfx/) ![The Reserve Kimono pattern: multicoloured characters and symbols on black](/media/responsive/9730f65e06724d97-960.webp) ![Original illustrated elements for the Reserve Kimono](/media/responsive/e8cc300a5b2fc143-960.webp) ![Reserve Kimono garment design, full front view](/media/responsive/176fcdfbf611793a-960.webp) ![The Reserve Kimono worn outdoors, seen from behind](/media/responsive/5ae446c4d33c8df9-949.webp) ![Reserve community wearing the kimonos together at Devcon Bogotá 2022](/media/responsive/8186d76da0ff6600-960.webp) Digital concept for Reserve · September 2026 · Not launched ## The Network Fund An interface concept for a proposed fund informed by publicly shared market research. My focus was the visual presentation and explanation of the idea, not the financial model. ![Prototype view: the fund details beside a ring chart of the 26 companies held, with illustrative weights](/media/continuity/network-fund-overview-1280.webp) Fund overview · Prototype screenshot Living basket · Prototype screenshot The Story · Prototype screenshot Prototype screenshots with illustrative data. The fund was not launched; the figures shown are not performance results. ![The Network Fund mechanism: an analyst post read separately by seven nodes, a median basket in an oracle contract, optimistic governance with a 16-hour veto window, and the day's timeline from the 5pm freeze to the noon rebalance](/media/figma/network-fund-mechanism-2400.webp) ### How it works I mapped the mechanism: each node reads the analysts’ posts on its own, a median basket goes onchain once a day, and every proposal waits 16 hours, public and blockable, before it touches the fund. AI only reads the posts; it never picks. ### Interface decisions I separated the basket overview from The Story, giving the proposed holdings and the explanation their own space. The bubble map shows relative weights; the analyst cards connect the basket to the people behind the research. ### AI-assisted prototyping I used Codex to implement and revise the local prototype, reviewing the layout, navigation and motion in the browser. I simplified the overview, removed repeated sections and adjusted the visual hierarchy through those iterations. [Back to Reserve](https://kathiuska.com/work/reserve/) Project collection · Artwork, process and applications [Next case UGLYCASH_A character for a brand that chose to stay ugly_ ![Uglyman action figure, key image](/media/responsive/73394f870c8d900c-960.webp)](https://kathiuska.com/work/uglycash/) Source: https://kathiuska.com/work/reserve/collection/