[Selected work](https://kathiuska.com/#case-studies) # Reserve Brand design, illustration and digital experiences Illustrator & Instagram Lead, Latin AmericaMar 2021–Mar 2023 Senior Brand DesignerSept 2025–Oct 2026 ![A vault surrounded by stacked geometric forms, illustration for investors](/media/responsive/5e3485fdd4a1b078-960.webp) At Reserve, I worked on the dollar app for Latin America and, later, its onchain index products. As senior brand designer, I developed illustrations for Reserve.org, a visual proposal for MAG7 and an interactive prototype for The Network Fund, working with the design team. This followed my earlier role as illustrator and Instagram lead for Latin America. Company Reserve, in-house Teams Design Deliverables - Illustration system - Social media assets - Web visuals - Merch - Animation - Content strategy and creation ## Brand and digital products 2025–2026 ### Reserve.org and Consensus Hong Kong For the Reserve.org redesign, I illustrated digital and real-world sources of wealth converging into a portfolio held through a single token. Hands at the centre give the financial system a human scale. The composition later became the visual identity of Reserve’s booth at Consensus Hong Kong. ![Reserve.org homepage illustration: a blueprint mural of world assets, technology and a hand holding a tokenized cube](/media/responsive/3ebc18c379a433c8-960.webp) ![Reserve.org homepage concept board: digital assets on the left and real-world assets on the right converge above two hands, with five notes explaining the composition](/media/reserve-process/home-illustration-ideation.webp) Composition study for the Reserve.org homepage. I developed the illustration within Reserve’s existing visual language. In reviews with the design team, I explored how the quilt’s connecting lines could link scenes of wealth to the assets held in one token. I composed the image alongside the homepage wireframe, considering how the headline’s position would guide the eye. Reserve booth · Consensus Hong Kong · 10–12 February 2026 ![Exploded modular cubes on an isometric grid, illustration for DTF deployers](/media/responsive/4853eb11bcab4823-960.webp) ![A geometric funnel connecting financial structures, illustration for fintechs and neobanks](/media/responsive/006b609d687707ca-960.webp) ![Geometric assets entering a vault, illustration for traditional finance wrappers](/media/responsive/a4cd8b583dae10b5-960.webp) ![RSR connected to governance, peg protection and yield](/media/responsive/748f83f6a10b7c92-960.webp) ![Geometric forms converging into a governance mechanism, vote locking illustration](/media/responsive/271407679495a795-960.webp) ![Illustrated flow of protocol fees and token burning](/media/responsive/c6b5bd97d8632b5a-960.webp) ### MAG7 Visual proposal for Reserve’s MAG7 fund. ![MAG7, shot three: the father and child small at the parapet, the seven towers far across the water](/media/responsive/e1b04094cbe58d98-960.webp) #### The brief Rino Arreaza’s commercial concept used a father and child to explain participation in seven major tech companies through one fund. #### My contribution I developed the visual direction around the contrast between the characters and the companies’ towering skyline. Cobalt blue, cream and stippled textures extended Reserve’s identity into the story. I created AI-assisted illustrations and refined them in Procreate. [![MAG7 · Visual proposal](/media/reserve-process/mag7-deck-cover.webp)](https://kathiuska.com/media/reserve-process/mag7-visual-proposal.pdf) #### MAG7 · Visual proposal Visual proposal and storyboard studies, before animation. [View the deck · PDF, 4 pages](https://kathiuska.com/media/reserve-process/mag7-visual-proposal.pdf) ![MAG7, shot two: seven towers in a row lit by a sweeping beam of light](/media/responsive/cb390585dbcee701-960.webp) Light across the seven towers ![MAG7, shot four: the father shows the child a phone while seven towers rise in the distance](/media/responsive/19f87e87a15b0df8-960.webp) Father and child: a closer view ![MAG7 composition study: a cream arc connects seven towers against cobalt blue](/media/extras/mag-arc-study-1672.webp) An arc brings the towers together ![MAG7 closing composition study: the fund mark above seven towers](/media/extras/mag-closing-study-1671.webp) Revised direction · closing composition study ![MAG7, shot five: the phone shows the MAG7 token and the seven towers carry the logos of the companies it holds](/media/responsive/43f483eadc6e3167-960.webp) Early study · app interface ![The MAG7 storyboard: eight shots from a father and child looking at a city skyline, to a phone showing seven towers, to a circle and the line Buy it onchain on reserve.org](/media/responsive/75e3457fdb144d8e-960.webp) Early storyboard After feedback that parts of the sequence felt like separate films, I worked on a revised storyboard proposal with a more consistent visual style. The revised direction reduced the app interface’s role to focus on the characters and skyline. I also worked through shot transitions and illustration layers with Rino and Tzu in preparation for animation. Visual direction, illustration and storyboard studies: Catalina Vásquez. Commercial concept and script: Rino Arreaza. Animation preparation with Rino Arreaza and Tzu Lin. ### The Network Fund For The Network Fund, I developed the visual concept and built an AI-assisted web prototype to explain a proposed fund driven by analysts’ social-media signals. A weighted bubble map shows the holdings; analyst cards and animated flows explain where the signals come from. The prototype uses illustrative data. The fund was not launched. [The Network Fund · Interactive prototype ↗](https://network-fund-landing-v2.vercel.app/) The central question was how an analyst’s post becomes a portfolio decision. I worked with the team to clarify the proposed mechanism, distinguishing sentiment from buy and sell signals. I explored that sequence through animated signal flows and questioned performance charts that could imply a track record the fund did not yet have. ### Design studies Working with Tzu and Asimov, I helped develop a reusable way to present Reserve’s funds: what each one represents, the benefit it offers and how its strategy works. We explored how this structure could adapt to broad-market indices, thematic funds, yield baskets and trading strategies, alongside naming and logo studies. ![NEOCLOUD](/media/responsive/e6bf93d0a2af1bee-600.webp) Final NEOCLOUD logo: Catalina Vásquez. ### Shared exploration, selected mark ![Alternative symbols and compositions explored for the shared AI-sector mark family](/media/responsive/1e3b021c1a9ef400-960.webp) ![First options for the Quality and Dilution marks](/media/responsive/4b60db5c42ac1010-960.webp) AI-sector logo exploration: Catalina Vásquez and [Tzu Lin](https://tzuhuanlin.com/). Quality and Dilution: Catalina Vásquez contributed to first-round studies based on a brief by Reserve’s research team. ### CMC20 CoinMarketCap × Reserve · 2025An onchain index fund of twenty leading cryptoassets; web and social assets for its launch. ![CMC20 LinkedIn campaign asset: Index diversification finally built for crypto](/media/responsive/8355003c17c3f11b-960.webp)![CMC20 campaign asset for X: Ride the Market, CoinMarketCap × Reserve](/media/responsive/8a71113a575c6309-800.webp) ## Motion and interaction 2025–2026 ### AI-sector DTFs Reserve introduced five funds focused on the companies building AI infrastructure: chips, electricity, optical networks, data centres and robotics. I contributed illustration and animation to the launch explainers, showing the assets inside each fund and the connections between them. PHOTON logo: [Tzu Lin](https://tzuhuanlin.com/). Animation: Catalina Vásquez. [AI DTF launch overview](https://www.youtube.com/watch?v=knIVr20B4vE) ### Make a move Launch film for LCAP, Reserve’s large-cap index: one onchain fund holding the market’s biggest cryptoassets, such as BTC, ETH and SOL. My work combined frame-by-frame animation, rotoscoping and motion tracking. Animation and motion design: Catalina Vásquez. Film production: Rino Arreaza and Rodolfo Castillo. ### Diversify and Chill Lettering design for Reserve’s billboard at ETHDenver 2025. ![DTFs — Diversify and Chill. Original hand-drawn lettering designed by Catalina Vásquez.](/media/responsive/aedd7c36b6d9dc77-960.webp) ![Diversify and Chill billboard artwork: Benjamin Franklin wearing colourful sunglasses, hand-drawn DTF lettering and reserve.org](/media/responsive/a9286e575dac1fdd-960.webp) ## Community and physical work 2021–2023 ### Homepage illustrations For the 2021 homepage, I illustrated saving and everyday exchanges through people, places and familiar situations for Reserve’s Latin American audience. ![Illustrated panorama of everyday people, places and financial exchanges](/media/responsive/48edde4772049598-960.webp) Featured in [Best of Behance](https://www.behance.net/gallery/128667533/Reserve-Website-Illustrations) and [GraphicMama’s Graphic Design Trends 2023](https://graphicmama.com/blog/graphic-design-trends-2023/). ### Instagram, [@holareserve](https://www.instagram.com/holareserve/) A community voice: giveaways, launches, memes, holidays and comics set in the Reserve universe. 2021–2023 9K to 70K+Followers on @holareserve while I led the account, 2021–2023 150+Illustrations and brand assets I created, 2021–2023 12.9KComments displayed on one giveaway post ![Reserve Latin America Instagram artwork, 1](/media/responsive/92bdaa2b66db9f60-960.webp) ![Reserve Latin America Instagram artwork, 2](/media/responsive/d6bbda14ad12d16b-960.webp) ![Reserve Latin America Instagram artwork, 4](/media/responsive/0798854d78fce291-960.webp) ![Reserve Latin America Instagram artwork, 7](/media/responsive/d26aa645682ada24-960.webp) ![Reserve Latin America Instagram artwork, 8](/media/responsive/eda32aeedbce7685-960.webp) ### Reserve Kimono Devcon Bogotá · 2022. Illustration translated into a garment for the Reserve community. ![Reserve Kimono garment design, full front view](/media/responsive/176fcdfbf611793a-960.webp) ![The Reserve Kimono worn outdoors, seen from behind](/media/responsive/5ae446c4d33c8df9-949.webp) ![The Reserve team at Devcon Bogotá in front of the Devcon sign, almost everyone wearing the Reserve kimono](/media/responsive/78eebb7c0be77427-960.webp) 3D animation: [Nasty VFX](https://www.instagram.com/nasty_vfx/) [Next case Coocine_An identity and website for a film cooperative_ ![Coocine logo in white on black](/media/coocine/cover-logo-black.webp)](https://kathiuska.com/work/coocine/) Source: https://kathiuska.com/work/reserve/