[Selected work](https://kathiuska.com/#case-studies)

# Snapchat

_National pride in five-second loops_

Snapchat asked for a five-second looping animation, a filter and stickers for Mexican and Central American Independence Day, with the region’s typical dress, colours and people.

[Back to Snapchat](https://kathiuska.com/work/snapchat/)

Project collection · Artwork, process and applications

Client

Snap Inc.

Teams

David Castaño, Pablo Sánchez

Role

Illustration and cel animation; creative direction for Mexico and Central America

## Deliverables

Mass Snaps · filter · stickers

![Mexico Independence Day Mass Snap](/media/responsive/13eef197492f3c1b-960.webp)

## Concept

Each country through its own dress, colours and people.

## Motion

Mass Snaps for Paraguay and Peru, from the South America series (Argentina, Colombia, Paraguay, Peru). Illustration: Catalina Vásquez; animation: David Castaño.

[Snapchat · Mexico](https://player.vimeo.com/video/467539766)[Snapchat · Central America](https://player.vimeo.com/video/467539775)

[Snapchat · Argentina](https://player.vimeo.com/video/357369445)[Snapchat · Colombia](https://player.vimeo.com/video/357369320)[Snapchat · Peru](https://player.vimeo.com/video/357360654)[Snapchat · Paraguay](https://player.vimeo.com/video/357360484)

## Mexico and Central America

![Snapchat, Mexico and Central America, image 4](/media/responsive/4d031fc7e79a62a2-960.webp)

![Snapchat, Mexico and Central America, image 2](/media/responsive/9d4c65fea1917513-960.webp)

## Stickers in place

![Snapchat, Mexico and Central America, image 12](/media/responsive/90f3a0ba45f96ded-960.webp)

![Snapchat, Mexico and Central America, image 17](/media/responsive/bf5b4f477c00952a-960.webp)

![Snapchat, Mexico and Central America, image 18](/media/responsive/14d015cab57f3d5b-960.webp)

![Snapchat, Mexico and Central America, image 13](/media/responsive/183122d9acab000e-400.webp)

## South America

The same loop structure, redrawn for each country.

### Argentina

![Snapchat, South America, image 1](/media/responsive/47bfb1f6c605ba16-960.webp)

### Colombia

![Snapchat, South America, image 12](/media/responsive/33e24578ed6e0e95-960.webp)

### Peru

![Snapchat, South America, image 23](/media/responsive/ac7c71b0d005528d-960.webp)

### Paraguay

![Snapchat, South America, image 33](/media/responsive/e46b0e3520ab37b9-960.webp)

## Two commissions

-   Mass Snaps and stickers for Independence Day in Argentina, Colombia, Paraguay and Peru.
-   A loop, a filter and stickers for Mexico and Central America, under my creative direction.

## Credits

Illustration, cel animation, creative direction (Mexico and Central America)

Catalina Vásquez

Animation; cut-out and compositing

David Castaño

Colour assistant

Pablo Sánchez

[Back to Snapchat](https://kathiuska.com/work/snapchat/)

Project collection · Artwork, process and applications

[Next case Fiesta del Libro y la Cultura_Tom Sóyer and Brazil, guest country_](https://kathiuska.com/work/fiesta-del-libro/)

Source: https://kathiuska.com/work/snapchat/collection/