[Selected work](https://kathiuska.com/#case-studies)

# UGLYCASH

_A character for a brand that chose to stay ugly_

I designed the original Uglyman character as part of the team building UGLYCASH’s brand. The dollar account grew out of Reserve’s Latin America team; my illustration gave its irreverent voice a recurring face across social content and campaigns.

[Back to UGLYCASH](https://kathiuska.com/work/uglycash/)

Project collection · Artwork, process and applications

Company

UGLYCASH, in-house

Teams

Design and illustration

Role

Brand Illustrator & Animator

Year

Mar 2023–Mar 2025

## Deliverables

Character design · illustration · animation · social media assets

![Uglyman action figure, key image](/media/responsive/73394f870c8d900c-960.webp)

## Concept

A hero for people who work across borders and get paid like anyone else.

## Uglyman

Part of the design team that built the brand from the ground up. I designed the original Uglyman, his look and personality, and worked with the other illustrators on the brand’s first illustration system, along with animation and assets for its social channels.

![UGLYCASH, image 13](/media/responsive/c85ba04029df51dc-960.webp)

![UGLYCASH, image 17](/media/responsive/73394f870c8d900c-960.webp)

![UGLYCASH, image 14](/media/responsive/15c52c15a6c18071-960.webp)

## Illustration and social

![UGLYCASH, image 5](/media/responsive/1d9c8285c97bf7bc-531.webp)

![UGLYCASH, image 7](/media/responsive/71987463142817b5-813.webp)

![UGLYCASH, image 4](/media/responsive/dbbf0a736d66fece-960.webp)

## Motion

Illustration and animation for UGLYCASH’s brand and social channels.

![UGLYCASH · Manifesto, opening frame](/media/films/hPXHvsaDVmo.webp)

[UGLYCASH · How Rewards work](https://www.youtube.com/watch?v=_2_ETut8G3g)

## Credits

Uglyman, character design and illustration

Catalina Vásquez Salazar

3D

[Nasty VFX](https://www.instagram.com/nasty_vfx/)

Videos

Rino Arreaza, Rodolfo Castillo

[Back to UGLYCASH](https://kathiuska.com/work/uglycash/)

Project collection · Artwork, process and applications

[Next case Upwork, Wake+Make_The quiet minute before the working day_ ![The Wake+Make bag](/media/responsive/b6ba521b234af737-960.webp)](https://kathiuska.com/work/upwork-wake-and-make/)

Source: https://kathiuska.com/work/uglycash/collection/