[Selected work](https://kathiuska.com/#case-studies)

# UGLYCASH

Uglyman, a character for a dollar account

Brand Illustrator & AnimatorMar 2023–Mar 2025

![Uglyman, the character of UGLYCASH, front and back: a green figure with a stack of cash for a head, tattoos and brown trousers](/media/responsive/1e3edc869f37c55b-960.webp)

UGLYCASH wanted its dollar account to feel close to people in Latin America who earn online or receive money from abroad. Within the brand team, I designed Uglyman and contributed illustration and animation for campaigns, social content and office posters.

Company

UGLYCASH, in-house

Teams

Design and illustration

Deliverables

-   Character design
-   illustration
-   animation
-   social media assets

## Uglyman and his antagonist

Uglyman’s antagonist is a suited corporate villain representing traditional banking. I drew him as a foil to Uglyman’s relaxed character, giving the campaign a conflict to play out in images and animation.

![The villain of the UGLYCASH Manifesto, front and back: a muscular figure in a torn black suit with an egg for a head](/media/responsive/b1b7685e66337f10-960.webp)

![UGLYCASH drawing: DJ pig at the turntable](/media/responsive/6b2d362f5ad8713d-960.webp)

![UGLYCASH drawing: a hand holding cash](/media/responsive/69071fc1bd5abd9b-960.webp)

![UGLYCASH drawing: pig in bed under a blanket of notes](/media/responsive/69ded65dd15f32c3-960.webp)

![UGLYCASH drawing: toaster toasting a banknote](/media/responsive/f57ba7f87d668364-960.webp)

![UGLYCASH drawing: pig wearing an UGLY cap](/media/responsive/3fcc1382aa3972e3-960.webp)

![UGLYCASH drawing: banknote on a clothesline](/media/responsive/489d7f6d879b5ba0-960.webp)

![UGLYCASH drawing: kite](/media/responsive/6916fcd3f31c03a3-960.webp)

![UGLYCASH drawing: crumpled banknotes](/media/responsive/1eb74aa3a3dcbba8-960.webp)

![UGLYCASH drawing: banknote shirt](/media/responsive/fd39fa6e81d7b7fd-960.webp)

![UGLYCASH drawing: rolled banknotes](/media/responsive/9b4be6c7e7a552c9-960.webp)

![UGLYCASH drawing: UGLY ST street sign](/media/responsive/f90721dc20f15174-960.webp)

![UGLYCASH drawing: melting smiley](/media/responsive/b6d304a2df810342-960.webp)

I designed the original Uglyman character, later adapted into a physical action figure by another creator.

[Uglyman action figure · UGLYCASH reel ↗](https://www.instagram.com/reel/DISCazdBwAz/)

## Posters and social

The illustration language moved into posters for the Buenos Aires and San Francisco offices, alongside animated assets for the brand’s social channels.

### Office posters

![Latino Bank Arise: a poster of friends watching the sunset over the Golden Gate](/media/responsive/6e1a2efa5c8b260c-960.webp)

![The Interface of Inclusion: a poster of a park in a pink city, with picnics and bicycles](/media/responsive/6f18b6f3dc5159cd-960.webp)

![Say My Name: a poster of a crowd gathered in a night street](/media/responsive/2df9e7178f97a1a3-960.webp)

![Digital Bridge: a poster of the Americas inside a ring of people and landmarks](/media/responsive/3f20e4b7ade30b0c-960.webp)

![La Tarjeta: a poster of a figure with open arms over a hillside neighbourhood](/media/responsive/2fc9cfc45907f653-960.webp)

### Social animation

## Manifesto and Rewards

I contributed illustration and animation to the manifesto and the Rewards explainer as part of the brand team. Film production: Rino Arreaza and Rodolfo Castillo.

### Manifesto

![UGLYCASH · Manifesto, opening frame](/media/responsive/13c0c8bd6b486fd3-960.webp)

### How Rewards work

![UGLYCASH · How Rewards work, opening frame](/media/responsive/9c9833b5044c84f3-960.webp)

## Credits

Character design, illustration, animation

Catalina Vásquez Salazar

Videos

Rino Arreaza, Rodolfo Castillo

[Next case A estória do sol e do rinoceronte_A picture book about strength and tenderness_ ![The printed picture book open on a woven surface, showing the pink rhinoceros illustration](/media/responsive/4ad59f7338911717-960.webp)](https://kathiuska.com/work/rinoceronte/)

Source: https://kathiuska.com/work/uglycash/