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# Upwork, Wake+Make

_The quiet minute before the working day_

Upwork and Red Bay Coffee commissioned an Artist Series for International Coffee Day 2021. I illustrated one of the coffee bags, within a campaign led by Upwork’s creative team.

[Back to Upwork, Wake+Make](https://kathiuska.com/work/upwork-wake-and-make/)

Project collection · Artwork, process and applications

Client

Upwork, with Red Bay Coffee

Role

Illustrator

Year

2021

## Deliverables

Packaging illustration

![The Wake+Make bag](/media/responsive/b6ba521b234af737-960.webp)

## From drawing to the coffee bag

I drew on the morning view of the Colombian mountains to illustrate the transition from rest to creative work. The landscape carries that idea from the drawing to the printed coffee bag.

![Upwork Coffee Bags, image 2](/media/responsive/0e9a45555e0aafe0-960.webp)

![Upwork Coffee Bags, image 3](/media/responsive/ff1447c4a1be554c-960.webp)

## The Artist Series

The Artist Series brought together five illustrators and a hand letterer. QR codes on the packaging linked clients to the artists’ Upwork profiles. My contribution was the illustration; the lettering and campaign direction were separate roles.

![Upwork Coffee Bags, image 4](/media/responsive/b0827e32f0f9f848-960.webp)

![Upwork Coffee Bags, image 5](/media/responsive/26d0407da1b8aad8-960.webp)

![Upwork Coffee Bags, image 6](/media/responsive/6cab053df58ac799-960.webp)

## Campaign results

**400%**more social engagement than similar Upwork campaigns

**$100K+**in new client leads in the first weeks

Campaign results reported by Upwork; not attributed to my illustration alone. [The One Club, ADC Awards](https://www.oneclub.org/awards/adcawards/-award/42854/wakemake/) · [Upwork](https://www.upwork.com/workshop/work/wake-and-make) · [Upwork blog](https://www.upwork.com/blog/whats-in-cup-coffee-wake-make-artists)

## Credits

Bag illustration shown here

Catalina Vásquez Salazar

Wake+Make bag illustrators, as credited by ADC

Andrea Bojkovska, Anthony Orozco Matamoros, Catalina Vásquez Salazar, Kiki Ljung, Polina Zimina, Sérgio Bergocce

Wordmark

[Sérgio Bergocce](https://www.behance.net/gallery/131476531/Wake-Make-wordmark)

Executive creative direction

Patrick Holly · Upwork

Creative direction

Rebecca Faulkner and Nick Scarlet · Upwork

Design direction

Stephanie Munoz · Upwork

Campaign film

A.J. Riggins · Director and producer

[The Wake+Make campaign, on Upwork](https://www.upwork.com/workshop/work/wake-and-make) · [Full campaign credits and 2022 ADC Silver Cube](https://www.oneclub.org/awards/adcawards/-award/42854/wakemake/)

[Back to Upwork, Wake+Make](https://kathiuska.com/work/upwork-wake-and-make/)

Project collection · Artwork, process and applications

[Next case Canva Represents_The street as Colombia’s living room_ ![The Modern Colombia collection](/media/responsive/919a4a3952bd247f-960.webp)](https://kathiuska.com/work/canva/)

Source: https://kathiuska.com/work/upwork-wake-and-make/collection/