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# Upwork, Wake+Make

The quiet cup of coffee before the working day

Illustration2021

![The Wake+Make bag](/media/responsive/b6ba521b234af737-960.webp)

For International Coffee Day 2021, Upwork and Red Bay Coffee invited six artists to design a series of coffee bags. I illustrated one of them, drawing on the Colombian mountains and the feeling of rest and freedom I associate with a morning coffee.

Client

Upwork, with Red Bay Coffee

Campaign awards

ADC Silver Cube, 2022 · Clio Bronze for illustration, 2023

Deliverables

-   Packaging illustration

## The landscape across the pack

I composed the front, side and back together, continuing the mountains across the folds so the landscape could be seen as the bag turned.

![The finished front panel of the Wake+Make bag: a Colombian mountain landscape in colour](/media/responsive/7694433feccba19b-960.webp)

![Sketch for the front panel of the Wake+Make bag: a mountain landscape in line](/media/responsive/223e3db10eff6689-960.webp)

[Sketch](https://kathiuska.com/media/extras/up-front-sketch-1600.webp)[Final](https://kathiuska.com/media/extras/up-front-2100.webp)

![The finished side gusset of the Wake+Make bag, in colour](/media/responsive/9adfff9a3291cf45-960.webp)

![The finished back panel of the Wake+Make bag, in teal](/media/responsive/11e07c9473055cac-960.webp)

![Sketch for the side gusset of the Wake+Make bag](/media/responsive/21a9f2945ec01002-960.webp)

![Sketch for the back panel of the Wake+Make bag](/media/responsive/5c8e50db9611085d-960.webp)

## The Artist Series

The series brought together five illustrators and hand letterer Sérgio Bergocce, who also designed the wordmark.

![A hand holding the Wake+Make coffee bag](/media/responsive/e47aea2b10e86c10-960.webp)

![The Wake+Make Artist Series: six coffee bags, one per artist, side by side](/media/responsive/dd2109480be59762-960.webp)

## Credits

Bag illustration shown here

Catalina Vásquez Salazar

Wake+Make bag artists

Andrea Bojkovska, Anthony Orozco Matamoros, Catalina Vásquez Salazar, Kiki Ljung, Polina Zimina, Sérgio Bergocce

Wordmark

[Sérgio Bergocce](https://www.behance.net/gallery/131476531/Wake-Make-wordmark)

Creative direction, Upwork

Patrick Holly, Rebecca Faulkner, Nick Scarlet, Stephanie Munoz

Campaign film

A.J. Riggins, director and producer

[The Wake+Make campaign, on Upwork](https://www.upwork.com/workshop/work/wake-and-make)[The One Club](https://www.oneclub.org/awards/adcawards/-award/42854/wakemake/)[Clio Awards](https://clios.com/winners-gallery/details/155192)

[Next case Canva Represents_Colombian life, illustrated for Canva_ ![A parade float shaped like a green jaguar-dragon carrying revellers in masks and costumes, an illustration from Canva Represents Colombia](/media/responsive/06b0fe6f8c92da1d-960.webp)](https://kathiuska.com/work/canva/)

Source: https://kathiuska.com/work/upwork-wake-and-make/