I give ideas a world.

Art director and senior brand designer for brands like Reserve, UGLYCASH, Snapchat and Canva. As Kathiuska, I explore human narratives and emotions through color.

Selected work

Monetarium 2025 illustrated photowall installed at the Washington event Monetarium 2025Art directionBridging the gap between traditional U.S. institutions and the future of finance. Isometric illustration for launching a DTF ReserveIllustration to brand designFrom a dollar app to onchain index products Uglyman action figure with limited-supply stickers UGLYCASHCharacter and campaignsA character for a brand that chose to stay ugly Wake+Make coffee bag and Upwork mug on yellow Upwork, Wake+MakePackaging illustrationThe quiet minute before the working day Picó sound systems and dancing, an illustration from Canva Represents Colombia Canva RepresentsIllustration collectionThe street as Colombia’s living room All work Explore more projects

Brands I have worked with

  • Snapchat
  • Airbnb
  • Upwork
  • Adobe
  • Amnesty International
  • Avianca
  • Alcaldía de Medellín
  • Fiesta del Libro y la Cultura de Medellín

Practice

  • Art direction

    Art direction for launches, campaigns and events, from the first concept to the final asset.

    Monetarium 2025

  • Visual systems

    One illustration language, carried from Reserve.org to its stand at Consensus Hong Kong.

    Reserve

  • Motion

    Brand animation, social loops and short films, often drawn frame by frame.

    Snapchat

  • Illustration

    Characters and images that give an abstract product something to hold on to.

    UGLYCASH

  • Objects

    Apparel, merchandise and printed editions, from design and production to the shoot that launches them.

    Kathiuska objects