I was commissioned by Upwork, in collaboration with California-based Red Bay Coffee, to illustrate the 'Wake and Make' campaign. The project featured a custom medium-dark roast blend created specifically for the global freelance community.
The illustration honors coffee as the essential companion for the "hustle"—the daily transition from rest to creativity. Inspired by the morning view of the Colombian mountains, the artwork captures the quiet focus of a first cup, celebrating the shared experience of millions of independent professionals who power their vision one brew at a time.
