Catalina Vásquez

Art director, senior brand designer and visual artist.

Based in Colombia, I move between screens, printed editions, clothing and physical spaces.

I develop visual concepts and take them through illustration, animation and production with design, marketing and audiovisual teams. My work includes brand characters, financial product launches, illustrated books and installations for clients and teams including Reserve, UGLYCASH, Snapchat, Canva and Confusion Capital. My approach to brand design and art direction draws on 10+ years in illustration, animation and documentary film.

As Kathiuska, I make films, comics, illustrations and objects. I’m interested in human emotions, personal and collective memory, and the natural world, especially plants and the expressive possibilities of colour.

Pencil Ilustradores has represented me since 2020. With friends from university I co-founded DODO Animación, the studio that produced Cárcel, and I produced Niebla.

Research is part of this practice. My master’s thesis in Latin American Cultural Studies at Pontificia Universidad Javeriana, Learning to Serve, examines domestic labour through five generations of my maternal family. Awarded an honourable mention, it explores how the disposition to serve is taught and inherited, using family memory to investigate a history that was never written down.