Catalina Vásquez

Senior brand designer & art director. 10+ years in illustration and animation. My work spans brand identities, campaigns and editorial projects across print and digital.

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Experience

  1. Sept 2025–Oct 2026
    ReserveSenior Brand Designer

    Created brand visuals, illustration and animation for product launches and digital campaigns. Contributed to the Reserve.org redesign, working with the design team. Participated in research and user interviews to inform creative decisions.

  2. Feb–Aug 2025
    Confusion CapitalCreative Consultant

    Led art direction, visual identity, illustration and motion design for an event focused on monetary stability. Developed the identity across print, editorial layouts, signage, stage graphics and animation.

  3. Mar 2023–Mar 2025
    UGLYCASHBrand Illustrator & Animator

    Helped build the brand's visual language as part of the design team. Designed its original character, defining its initial visual concept and personality, and created illustration and animation for marketing, social media and campaigns.

  4. Mar 2021–Mar 2023
    ReserveIllustrator & Instagram Lead, Latin America

    Created illustration, web visuals and merchandise for regional brand communications. Led Instagram content and community initiatives as the account grew from 9K to 70K+ followers; produced 150+ illustrations and brand assets.

  5. 2021–2026
    DomestikaCourse Instructor

    Teach frame-by-frame animation through a best-selling online course with 11,000+ students, 99% positive reviews and audio in six languages.

  6. 2018–2020
    Snap Inc.Freelance Animator and Illustrator

    Led creative direction, illustration and cel animation for Snapchat across Latin America, including filters and stickers.

  7. 2014–2026
    Kathiuska (my own practice)Visual Artist and Art Director

    Independent practice across illustration, apparel, printed editions and visual narratives.

Recognition

Education

  • 2026–2028Certificate in Sociopolitical ThoughtThe New Centre for Research & Practice · in progress
  • 2026Master’s in Latin American Cultural StudiesPontificia Universidad Javeriana · thesis with honourable mention
  • 2014BA, Audiovisual and Multimedia CommunicationUniversidad de Antioquia
  • 2014Diploma in Journalism and Historical MemoryUniversidad de Antioquia
  • 2014Diploma in Audiovisual DramaturgyUniversidad de Antioquia

Filmography

  • 2020NieblaExecutive producer and producerPoulain de Bronze, Fantasia 2022.
  • 2018CárcelScript and directionWorld premiere, DOK Leipzig international competition.
  • 2014IslasScript and directionShort Film Corner, Cannes, 2015.
  • 2010Reciclando recuerdosScript and directionIndia Catalina Award, Best Documentary Video, New Creators, FICCI 2011.

Illustrated books

  • 2021Los animales del cieloText by Germán Puerta Restrepo · Editorial Planeta
  • 2020A estória do sol e do rinoceronteText by Ondjaki · Alfaguara, Portugal · editions in Brazil, the UK and Germany
  • 2018México cuentaTragaluz Editores
  • 2017Las aventuras de UlisesColombia’s Ministry of Culture
  • 2015Manual para cazar una ideaWith José Andrés Gómez · Tragaluz Editores

Residencies and exhibitions

  • 2019Group exhibition of Maison des Auteurs residents46th Festival de la Bande Dessinée, Angoulême, France
  • 2018Graphic novel residency, Maison des AuteursAngoulême, France · granted by Colombia’s Ministry of Culture
  • 2016Animation Production LabBridging The Gap, Valencia, Spain
  • 2014Filming in Colombia with Abbas KiarostamiProimágenes Colombia

Certifications

Editorial commissions

Conceptual skills

Brand and visual systems, concept development, art direction, campaign strategy, visual storytelling, research and user interviews.

Craft skills

Editorial design & layout, illustration, character design, motion design, frame-by-frame animation, cut-out animation, storyboarding, merchandise, print production, signage & stage graphics.

Design and motion

Figma, Framer, Claude Design, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Procreate.

AI tools

Midjourney, RunwayML, Google AI Studio, Claude/Claude Code, ChatGPT/Codex.

Languages

Spanish (native) English (professional proficiency)