Monetarium 2

Una identidad ilustrada para conversar sobre el futuro del dinero

La segunda edición de Monetarium, organizada por Confusion Capital, reunió en Washington D. C. a economistas, responsables de políticas públicas y desarrolladores durante tres días de conversaciones sobre el dinero. Desarrollé una identidad ilustrada que relaciona las instituciones de la ciudad con la naturaleza y el intercambio. La apliqué al escenario, a las piezas impresas y a las animaciones, en colaboración con el equipo de producción audiovisual del evento.

Empresa: Confusion Capital, equipo interno
Lugar: InterContinental – The Wharf, Washington, D.C.

Rol: Dirección de arte, diseño de marca y animación
Año: 2025

Entregables

Imagen principal · fondos de escenario y fotografía · anuncios de ponentes, agenda y pantallas · estampado de camiseta · archivos para impresión · títulos y rótulos animados · logo del evento

Monetarium 2 key artwork: Washington monuments, oak leaves, hands and modular cubes

Concepto

La arquitectura de Washington junto a símbolos de intercambio y finanzas modulares.

Una identidad ilustrada

Combiné el Capitolio, el edificio Jefferson, el monumento a Lincoln y el puente Arlington Memorial con robles, manos y cubos isométricos. El dibujo arquitectónico sitúa la identidad en Washington; los símbolos recurrentes la conectan con la longevidad, el intercambio y los fondos modulares de Reserve.

Monetarium 2 composition: oak, monuments, hands, stars and cubes

Three isometric modular cubes, white linework on navy

Branching geometric tree drawn in pale lines against dark blue

Three outlined cubes with rays spreading across blue

Blue panorama combining trees, monuments, stars, geometry and textured fields

Dark-blue skyline artwork with the Capitol dome and distant buildings

Panoramic dark cityscape with architectural outlines and textured hills

Dark illustrated landscape with tiny figures among layered hills

Escenario, impresos y objetos

Wide auditorium view with two speakers beneath a Monetarium 2 screen

Printed Monetarium 2 backdrop extending across an interior wall

Two speakers seated before the illustrated branching-tree stage backdrop

Close-up of a seated speaker against the illustrated event backdrop

Horizontal Monetarium 2 announcement with pale architectural drawings on dark blue

Presentation board comparing three event spaces with photographs and backdrop proposals

Front view of the installed illustrated Monetarium 2 photo backdrop

Close-up of backdrop line art showing classical architecture and geometric cubes

Backdrop detail with outlined stars above architectural drawings

Backdrop detail with fine texture, crossed marks and geometric outlines

Backdrop detail with a branching tree and small outlined stars

Backdrop section combining hands, geometric cubes and a classical monument

Larry White speaker announcement with portrait and Monetarium event details

Monetarium 2 registration announcement with architectural line art

Romina Boccia speaker announcement with portrait and event details

Vertical dark merchandise graphic combining a tree, monuments and geometric panels

Back of a dark T-shirt with the tall illustrated event graphic

Printed dark T-shirt back showing the vertical illustrated event graphic

T-shirt chest detail with three pale outlined cubes

Two speakers at a table before the illustrated Capitol backdrop

Meeting participants seated around a large rectangular table

Monetarium speakers schedule with a grid of portraits

Dark Monetarium roundtable schedule with session titles

Auditorium screen displaying a Larry White talk introduction

Audience facing a stage discussion beneath the Monetarium screen

Monetarium 2 illustrated photowall installed at the Washington event

Animated question reading How should money work today on dark blue

Animated question reading How could it work tomorrow on dark blue

Motion design

Monetarium 2 · Highlights, opening frame

Fireside chat · Michael Selig, opening frame

Roundtable · Intro to Reserve, opening frame

Monetarium Dialogs · The dollar’s global dominance, wide shot of the two speakers in front of the illustrated Capitol backdrop

Monetarium Dialogs · America’s unspoken debt crisis, opening frame

Monetarium · 2024

Para la primera edición, en San Francisco, creé la imagen principal como una composición de ilustraciones entrelazadas. Ese fue el punto de partida de la identidad de 2025.

Blue line-art panorama of monuments, geometry and landscape motifs

Vertical blue Monetarium poster with circular line art around stacked lettering

Monetarium horizontal announcement with blue line art and event details

Reserve event webpage showing blue Monetarium artwork and registration details

Blue speakers announcement with a flowing-line panel and explanatory text

Blue Monetarium contact panel with architectural line illustration below

Monetarium event listing with blue illustrated artwork and date information

Blue Monetarium 1 poster with geometric, landscape and architectural line motifs

Créditos

Dirección de arte, ilustración, diseño gráfico, logo, lettering y animación: Catalina Vásquez
Producción audiovisual: Rino Arreaza
Rodolfo Castillo
Plano de la sala de conversaciones: Rino Arreaza

Siguiente caso ReserveIlustrar el dinero cotidiano y los fondos en blockchain

Ilustración de la página principal de Reserve: un túnel en perspectiva con retículas, monedas y plantas de colores