Monetarium 2

An illustrated identity for conversations about the future of money

Confusion Capital’s second Monetarium brought economists, policymakers and builders together in Washington, D.C., for three days of conversations about money. I developed an illustrated identity that connected the city’s institutions with nature and exchange. I carried it through stage design, print and motion, working with the audiovisual production team on the event films.

Company: Confusion Capital, in-house
Place: InterContinental – The Wharf, Washington, D.C.

Role: Art direction, brand design and motion
Year: 2025

Deliverables

Key artwork · photowall and backdrops · speaker cards, agenda and screens · shirt graphic · print assets · title sequences and lower thirds · event logo

Monetarium 2 key artwork: Washington monuments, oak leaves, hands and modular cubes

Concept

Washington’s architecture, drawn together with symbols of exchange and modular finance.

An illustrated identity

I combined the Capitol, Jefferson Building, Lincoln Memorial and Arlington Memorial Bridge with oak, hands and isometric cubes. The architectural drawing anchors the identity in Washington; the recurring symbols connect it to longevity, exchange and Reserve’s modular funds.

Monetarium 2 composition: oak, monuments, hands, stars and cubes

Three isometric modular cubes, white linework on navy

Branching geometric tree drawn in pale lines against dark blue

Three outlined cubes with rays spreading across blue

Blue panorama combining trees, monuments, stars, geometry and textured fields

Dark-blue skyline artwork with the Capitol dome and distant buildings

Panoramic dark cityscape with architectural outlines and textured hills

Dark illustrated landscape with tiny figures among layered hills

Stage, print and objects

Wide auditorium view with two speakers beneath a Monetarium 2 screen

Printed Monetarium 2 backdrop extending across an interior wall

Two speakers seated before the illustrated branching-tree stage backdrop

Close-up of a seated speaker against the illustrated event backdrop

Horizontal Monetarium 2 announcement with pale architectural drawings on dark blue

Presentation board comparing three event spaces with photographs and backdrop proposals

Front view of the installed illustrated Monetarium 2 photo backdrop

Close-up of backdrop line art showing classical architecture and geometric cubes

Backdrop detail with outlined stars above architectural drawings

Backdrop detail with fine texture, crossed marks and geometric outlines

Backdrop detail with a branching tree and small outlined stars

Backdrop section combining hands, geometric cubes and a classical monument

Larry White speaker announcement with portrait and Monetarium event details

Monetarium 2 registration announcement with architectural line art

Romina Boccia speaker announcement with portrait and event details

Vertical dark merchandise graphic combining a tree, monuments and geometric panels

Back of a dark T-shirt with the tall illustrated event graphic

Printed dark T-shirt back showing the vertical illustrated event graphic

T-shirt chest detail with three pale outlined cubes

Two speakers at a table before the illustrated Capitol backdrop

Meeting participants seated around a large rectangular table

Monetarium speakers schedule with a grid of portraits

Dark Monetarium roundtable schedule with session titles

Auditorium screen displaying a Larry White talk introduction

Audience facing a stage discussion beneath the Monetarium screen

Monetarium 2 illustrated photowall installed at the Washington event

Animated question reading How should money work today on dark blue

Animated question reading How could it work tomorrow on dark blue

Motion

Monetarium 2 · Highlights, opening frame

Fireside chat · Michael Selig, opening frame

Roundtable · Intro to Reserve, opening frame

Monetarium Dialogs · The dollar’s global dominance, wide shot of the two speakers in front of the illustrated Capitol backdrop

Monetarium Dialogs · America’s unspoken debt crisis, opening frame

Monetarium · 2024

For the first edition, in San Francisco, I drew the central image: an illustration quilt. The 2025 identity grew from it.

Blue line-art panorama of monuments, geometry and landscape motifs

Vertical blue Monetarium poster with circular line art around stacked lettering

Monetarium horizontal announcement with blue line art and event details

Reserve event webpage showing blue Monetarium artwork and registration details

Blue speakers announcement with a flowing-line panel and explanatory text

Blue Monetarium contact panel with architectural line illustration below

Monetarium event listing with blue illustrated artwork and date information

Blue Monetarium 1 poster with geometric, landscape and architectural line motifs

Credits

Art direction, illustration, graphic design, logo, lettering, motion: Catalina Vásquez
Audiovisual production: Rino Arreaza
Rodolfo Castillo
Dialogs room plan: Rino Arreaza

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