Innovation Box

Illustrations projection-mapped onto three walls for P&G’s Innovation Box at Sustainable Brands, Vancouver, 2018.

Client: Procter & Gamble
Role: Illustration and visual development
Year: 2018
Category: Festivals & events

P&G brand brief Pampers Core message: We’re using less packaging, so your baby’s future will be bright.

Visual development

P&G landscape development sheet with line study and blue-coloured iterations

Wide isometric landscape with buildings, farms, factory and classroom

Isometric illustration detail showing a factory and school classroom

P&G landscape detail with city buildings, farming and geometric icons

Isometric classroom surrounded by factory and transport structures

Isometric sterilization facility detail with blue walkways and small figures

Gillette Core message: Shaving innovation with less packaging.

Visual development

Pencil layout of a laboratory filled with equipment and a central scientist

Grey laboratory composition with a scientist seated behind a desk

Finished panoramic blue laboratory with scientists and connected equipment

Grey study of the scientist at a desk beneath a diagram board

Scientist in a white coat surrounded by blue laboratory diagrams

Laboratory detail with purple instruments, flasks and curved glass structures

Laboratory machinery beneath a sign reading 90% Recyclable

Head & Shoulders Core message: Cleaning beaches with every bottle.

Visual development

Beach development sheet with line sketch above a coloured version

Wide beach illustration with waves and scattered small objects

Beach landscape with a yellow sun over purple waves

Close-up of stylised purple waves beneath a yellow sun

Beach detail with layered waves, palms and coastal vegetation

Close-up of pale sand scattered with small blue illustrated objects

Credits

Agency: ISL
Illustration: Catalina Vásquez, Catalina Salinas, Julián García Mejía

Next projectThe Pop Capybara CollectionAn illustrated NFT collection made with Reserve’s user community.