UGLYCASH
Character design, illustration and brand animation
Brand Illustrator & Animator
UGLYCASH is a dollar account for Latin America. As part of the design team, I developed characters, illustrations and animations for campaigns, social media and posters.
- Company
- UGLYCASH
- Teams
- Design and illustration
- Deliverables
- Character design
- Campaign illustration
- Animation
- Office posters and social assets
Character design
I designed Uglyman as UGLYCASH’s hero in its fight against unequal economic opportunity. His rival, a villain in a suit and tie, represents traditional banking.
Posters and animation
The posters for the Buenos Aires and San Francisco offices celebrate Latin American identity and community. For UGLYCASH’s social media, I combined collage, lettering and drawing in short, irreverent animations.
Office posters
Manifesto and Rewards
I contributed illustration and animation to two films: the brand manifesto and the introduction to Rewards, its rewards programme.
Manifesto
How Rewards work
Credits
- Character design, illustration, animation
- Catalina Vásquez Salazar
- Film production
- Rino Arreaza, Rodolfo Castillo
