Selected work

Coocine

An identity and website for a film cooperative

Art direction, brand identity and web design

Coocine is a film cooperative in Santa Elena, Colombia, where people share knowledge, spaces and resources to make cinema. I designed its identity and website around that collective way of working, and photographed members for the directory. The direction gives the cooperative a recognisable presence while keeping its people and films at the centre.

Client
Coocine · Colombia
Deliverables
  • Logo design
  • Desktop and mobile web design
  • Directory portrait photography

A shared frame

The camera frame became the starting point: a simple boundary that brings different perspectives together. I enclosed the name in brackets and kept the wordmark restrained. It gives the cooperative a shared signature without imposing a visual style on the films it supports.

Coocine wordmark enclosed in brackets, with Cooperativa de Cine beneath it

Archivo · Open-source typeface

Cinema, together.

Typeface licence

Choosing Archivo was also a conceptual decision. Its open-source licence reflects the cooperative’s commitment to solidarity and shared resources. Its sturdy letterforms give the name presence; the same family brings continuity to the website.

I took the palette from the experience of watching a film: the black of the screening room and the mustard yellow of subtitles. Black gives the images space; yellow guides the eye towards the places where visitors can take part.

An open house for cinema

The website had to convey both a place and a way of working. The opening shot situates the cooperative in its landscape; the rest of the design turns that invitation into clear routes to a residency, a service or a collaborator. I used generous images, direct typography and a restrained palette to hold together its different activities.

Coocine services page, with a production enquiry and a photograph of a film camera
Coocine residencies page with its introduction, application link and image gallery

Many faces, one collective

The portraits bring the cooperative’s identity back to the people who give it meaning. I photographed members outdoors, with the landscape as a shared setting. Black and white and a consistent framing unite the series, while gestures, clothing and expressions preserve each person’s individuality.

Black-and-white outdoor portrait of a Coocine member with curly hair
Black-and-white outdoor portrait of a Coocine member wearing a cap
Black-and-white outdoor portrait of a Coocine member wearing a checked shirt
Black-and-white outdoor portrait of a Coocine member wearing a dark pullover
Black-and-white outdoor portrait of a smiling Coocine member
Black-and-white outdoor portrait of a Coocine member in a light pullover

From a face to a collaboration

The directory is an invitation to work together. Portraits lead to each member’s practice, films and contact details. I kept the collective visible behind the individual profile: visitors can explore a person’s work, return to the group or share a direct link.

Coocine directory on desktop, arranged as a grid of member portraits and their disciplines
Mobile view of the Coocine member directory
Mobile profile of Alejandra Morales García with portrait, biography and links
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