Fiesta del Libro y la Cultura
A free illustrated book and a guest-country identity
For Medellín’s 2017 Book and Culture Festival, I worked on two commissions: the illustrations and animation for Tom Sóyer, mucho culicagao, and the visual identity for Brazil’s guest-country programme. The book brought a literary classic into Medellín’s streets, in a free printed edition and an interactive app.
- Client
- Fiesta del Libro y la Cultura de Medellín
- Deliverables
- Book illustrations
- Character design
- App animation
- Brazil identity
Tom Sóyer in Medellín
Koleia Bungard adapted Mark Twain’s story to the streets of Medellín. I illustrated the printed edition and prepared the scenes in separate layers for animation in the app, which was available as a free download during the festival.
The printed book
Character studies
Final characters
In the app
At the festival
The 2017 festival drew around 450,000 visitors. That year’s Cuentico Amarillo, Tom Sóyer, mucho culicagao, was distributed free across Medellín in a run of 200,000 copies.
Sources: Festival attendance, 2017 · Cuentico Amarillo print run and interactive edition
Brazil, guest country
For Brazil’s guest-country programme, I designed a poster and a set of illustrated icons for the printed materials and festival space. The icons could be used individually or brought together in the programme’s graphic pieces.
Credits
- Illustration and animation
- Catalina Vásquez
- Brazil visual identity
- Catalina Vásquez
- Story adaptation
- Koleia Bungard, based on Mark Twain’s Tom Sawyer
- Animation and composition
- David Castaño
- App programming
- PanterCo
- Project supervision
- Ana María Arango, Gregorio Herrera
