Fiesta del Libro y la Cultura

A free illustrated book and a guest-country identity

For Medellín’s 2017 Book and Culture Festival, I worked on two commissions: the illustrations and animation for Tom Sóyer, mucho culicagao, and the visual identity for Brazil’s guest-country programme. The book brought a literary classic into Medellín’s streets, in a free printed edition and an interactive app.

Client: Fiesta del Libro y la Cultura de Medellín
Role: Illustration, animation and the Brazil identity
Year: 2017

Deliverables

Book illustrations · Character design · App animation · Brazil identity

Tom Sóyer. Little yellow book

For Medellín’s 2017 Book and Culture Festival, I illustrated Tom Sóyer, mucho culicagao, Koleia Bungard’s adaptation of Mark Twain set in Medellín. The free printed book was accompanied by an interactive app; I prepared the illustrations in separate layers for animation.

Stacks of small yellow Tom Sóyer books on a table

Child reading the small yellow book outdoors

Characters and scenes

The characters developed for this adaptation were Tom Sawyer as "Tom Sóyer", aunt Polly as "Tía Dolly", Huckleberry Finn as "Huck El mortiño" Becky Thatcher as "Becky", Injun Joe as "Indio Joe"

Yellow Tom Sóyer lettering study beside pencil character designs

Black-and-white character sheet with poses, faces and turnarounds

Colour character sheet with front, side and rear views

Tall sequence of small illustrated scenes from the Tom Sóyer book

Upright yellow Tom Sóyer Mucho Cuidado book beside stacked copies

Open book showing a green landscape and small character scenes

Open book with a character at a counter beside a text page

Close-up of the dark-haired illustrated girl on a printed page

Printed quotation panel with a small character portrait and blue background

Life-size character display board shaped like a tall house

Boy character on a house-shaped festival display board

Several illustrated character boards arranged inside an exhibition room

Child interacting with an illustrated character board at the exhibition

Animated book app listing with App Store and Google Play badges

Brazil, guest country

In all previous editions, the guest at the Medellín Book Festival was usually a city. In 2017, for the first time, there was a guest country: Brazil, which arrived with a delegation of almost 100 people and more than 6,000 titles, along with author talks, food, film and music from the largest country in South America.

I was commissioned to create the brand image and a set of icons representing Brazil.

Brazil icon set · Download (.ai)