Selected work

Snapchat

National pride in five-second loops

Snapchat asked for a five-second looping animation, a filter and stickers for Mexican and Central American Independence Day, with the region’s typical dress, colours and people.

Client
Snap Inc.
Teams
David Castaño, Pablo Sánchez
Role
Illustration and cel animation; creative direction for Mexico and Central America

Deliverables

Mass Snaps · filter · stickers

Mexico Independence Day Mass Snap

Concept

Each country through its own dress, colours and people.

Motion

Mass Snaps for Paraguay and Peru, from the South America series (Argentina, Colombia, Paraguay, Peru). Illustration: Catalina Vásquez; animation: David Castaño.

Snapchat · MexicoSnapchat · Central America
Snapchat · ArgentinaSnapchat · ColombiaSnapchat · PeruSnapchat · Paraguay

Mexico and Central America

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Stickers in place

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South America

The same loop structure, redrawn for each country.

Argentina

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Colombia

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Peru

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Paraguay

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Two commissions

  • Mass Snaps and stickers for Independence Day in Argentina, Colombia, Paraguay and Peru.
  • A loop, a filter and stickers for Mexico and Central America, under my creative direction.

Credits

Illustration, cel animation, creative direction (Mexico and Central America)
Catalina Vásquez
Animation; cut-out and compositing
David Castaño
Colour assistant
Pablo Sánchez
Next case Fiesta del Libro y la CulturaTom Sóyer and Brazil, guest country