UGLYCASH
A character for a brand that chose to stay ugly
I designed the original Uglyman character as part of the team building UGLYCASH’s brand. The dollar account grew out of Reserve’s Latin America team; my illustration gave its irreverent voice a recurring face across social content and campaigns.
- Company
- UGLYCASH, in-house
- Teams
- Design and illustration
- Role
- Brand Illustrator & Animator
- Year
- Mar 2023–Mar 2025
Deliverables
Character design · illustration · animation · social media assets
Concept
A hero for people who work across borders and get paid like anyone else.
Uglyman
Part of the design team that built the brand from the ground up. I designed the original Uglyman, his look and personality, and worked with the other illustrators on the brand’s first illustration system, along with animation and assets for its social channels.
Illustration and social
Motion
Illustration and animation for UGLYCASH’s brand and social channels.
Credits
- Uglyman, character design and illustration
- Catalina Vásquez Salazar
- Videos
- Rino Arreaza, Rodolfo Castillo
