UGLYCASH

Uglyman, a character for a dollar account

Company: UGLYCASH, in-house

Role: Brand Illustrator & Animator
Year: Mar 2023–Mar 2025

Deliverables

Character design · illustration · animation · social media assets

Uglyman action figure, key image

Concept

A hero for people who work across borders and get paid like anyone else.

Uglyman

Part of the design team that built the brand: Uglyman’s look and personality, the first illustration system with the other illustrators, and animation and assets for the social channels.

Front and rear designs of the green tattooed Uglyman character

Uglyman action figure with yellow callouts pointing to details

Front and rear designs of the corporate villain in a black suit

UGLYCASH Action Figure presentation text on white

Green Uglyman action figure standing with folded arms

Illustration and social

Black line drawing of Uglyman leaning on a turntable

Black line drawing of Uglyman reclining on a chair

Black line drawing of a rolled banknote

Black line drawing of folded and crumpled banknotes

Black line drawing of a hand gripping several banknotes

Black line drawing of banknotes popping from an Ugly toaster

Black line drawing of a banknote-shaped garment on a hanger

Black line drawing of a small banknote character suspended from a wire

Black line portrait of Uglyman in an Ugly cap and glasses

Animated outlined dollar coin rotating against black

Black horizontal divider with a small white UGLYCASH emblem

Motion

Illustration and animation for UGLYCASH’s brand and social channels.

UGLYCASH · Manifesto, opening frame

UGLYCASH · How Rewards work

Credits

Character design, illustration, animation: Catalina Vásquez Salazar
Videos: Rino Arreaza, Rodolfo Castillo

Next case A estória do sol e do rinoceronteA picture book about strength and tenderness

The printed picture book open on a woven surface, showing the pink rhinoceros illustration