Upwork, Wake+Make
The quiet cup of coffee before the working day
Illustration
For International Coffee Day 2021, Upwork and Red Bay Coffee invited six artists to design a series of coffee bags. I illustrated one of them, drawing on the Colombian mountains and the feeling of rest and freedom I associate with a morning coffee.
- Client
- Upwork, with Red Bay Coffee
- Campaign awards
- ADC Silver Cube, 2022 · Clio Bronze for illustration, 2023
- Deliverables
- Packaging illustration
The landscape across the pack
I composed the front, side and back together, continuing the mountains across the folds so the landscape could be seen as the bag turned.
The Artist Series
The series brought together five illustrators and hand letterer Sérgio Bergocce, who also designed the wordmark.
Credits
- Bag illustration shown here
- Catalina Vásquez Salazar
- Wake+Make bag artists
- Andrea Bojkovska, Anthony Orozco Matamoros, Catalina Vásquez Salazar, Kiki Ljung, Polina Zimina, Sérgio Bergocce
- Wordmark
- Sérgio Bergocce
- Creative direction, Upwork
- Patrick Holly, Rebecca Faulkner, Nick Scarlet, Stephanie Munoz
- Campaign film
- A.J. Riggins, director and producer
