Upwork, Wake+Make
The quiet cup of coffee before the working day
For International Coffee Day 2021, Upwork and Red Bay Coffee invited six artists to illustrate a packaging collection that would introduce their work to prospective clients. My contribution brings together Colombia’s mountain landscapes and a personal experience: drinking coffee in the morning while looking out at the mountains. The illustration reflects the calm and sense of freedom I associate with that moment.
- Client
- Upwork, with Red Bay Coffee
- Campaign awards
- ADC Silver Cube, 2022 · Clio Bronze for illustration, 2023
- Deliverables
- Packaging illustration
The landscape across the pack
I treated the front, sides and back as a single composition, adjusting the drawing to the folds and joins of the bag.
The Wake+Make collection
The collection brought together five illustrators and lettering artist Sérgio Bergocce, who also designed the Wake+Make wordmark.
Campaign results
Overall campaign results, as reported by Upwork. The One Club, ADC Awards · Upwork · Upwork blog
Credits
- Packaging illustration
- Catalina Vásquez Salazar
- Wake+Make artists
- Andrea Bojkovska, Anthony Orozco Matamoros, Catalina Vásquez Salazar, Kiki Ljung, Polina Zimina, Sérgio Bergocce
- Wordmark
- Sérgio Bergocce
- Creative direction, Upwork
- Patrick Holly, Rebecca Faulkner, Nick Scarlet
- Design direction, Upwork
- Stephanie Munoz
- Campaign film
- A.J. Riggins, director and producer
