Monetarium 2
An illustrated identity for conversations about the future of money
Confusion Capital’s second Monetarium brought economists, policymakers and builders together in Washington, D.C., for three days of conversations about money. I developed an illustrated identity that connected the city’s institutions with nature and exchange. I carried it through stage design, print and motion, working with the audiovisual production team on the event films.
- Company
- Confusion Capital, in-house
- Place
- InterContinental – The Wharf, Washington, D.C.
- Deliverables
- Key artwork
- photowall and backdrops
- speaker cards, agenda and screens
- shirt graphic
- print assets
- title sequences and lower thirds
- event logo
Institutions, nature and exchange
I paired Washington’s monuments with oak leaves and cherry blossoms to connect institutional longevity with the city’s natural landscape. Hands introduce exchange; isometric RToken cubes connect the composition to Reserve’s modular funds.
Stage and space
The backdrops had to work in the room and on camera. I kept the composition restrained so the speakers remained the focus, while illustrated textures gave the background detail in softer shots. The system was used across the stage, interview sets, photowall and screens.
Print and merchandise
For the shirt, I kept the RToken cubes as a small front mark and recomposed the illustration into a restrained back print. The motifs carry the identity without a large logo dominating the garment.
Merchandise
Speakers, agenda and screens
I used a shared layout for speaker announcements, the agenda and stage screens, adapting the hierarchy to the information each format needed.
Motion
The first edition · 2024
The first edition began with a quilt of drawings about energy, nature and exchange. The 2025 identity carried that approach into Washington’s architecture and a wider set of event applications.
Credits
- Art direction, illustration, graphic design, logo, lettering, motion
- Catalina Vásquez
- Audiovisual production
- Rino Arreaza
Rodolfo Castillo - Dialogs room plan
- Rino Arreaza
