Monetarium 2
An illustrated identity for conversations about the future of money
Monetarium 2, organised by Confusion Capital, brought economists, policymakers and developers together in Washington, D.C., for three days of conversations about money. I developed the event’s identity, from the logo and key illustration to stage backdrops, print and animation, working with the audiovisual production team.
- Company
- Confusion Capital
- Place
- InterContinental – The Wharf, Washington, D.C.
Deliverables
- Key artwork
- photowall and backdrops
- speaker cards, agenda and screens
- shirt graphic
- print assets
- title sequences and lower thirds
- event logo
Institutions, nature and exchange
Washington’s monuments, oaks and cherry trees connect the longevity of its institutions with the city’s landscape. The hands suggest exchange between people; the cubes refer to Reserve’s proposal to combine different digital assets in a single asset.
Motion
Stage and space
The stage backdrops needed to support the conversations while keeping attention on the speakers. I used a restrained composition with textures that retained detail in the out-of-focus backgrounds of the recordings. The identity also extended to the photo backdrop and event screens.
Print and merchandise
For the T-shirt, I adapted the identity’s most recognisable elements into a minimal, elegant print. The cubes retain a connection to the event, with understated branding and a composition intended for everyday wear.
Speakers, agenda and screens
A shared grid organises speaker announcements, the agenda and event screens. I adjusted the hierarchy and amount of information for each format to make the programme easy to read throughout the event.
The first edition · 2024
For the first edition, in San Francisco, I explored wealth through the forces of nature, energy and exchange. In 2025, I returned to that visual language, incorporating Washington’s architecture and landscape.
Credits
- Art direction, illustration, graphic design, logo, lettering, motion
- Catalina Vásquez
- Audiovisual production
- Rino Arreaza
Rodolfo Castillo - Dialogs room plan
- Rino Arreaza
