From a dollar app to onchain index products
My work with Reserve spans two periods: illustration and community work for Latin America, then brand design for its onchain products. With the in-house team, I contributed website illustrations, launch animations, merchandise and social content.
- Company
- Reserve, in-house
- Teams
- Design and marketing
- Role
- Illustrator & Community Lead, Latin AmericaMar 2021–Mar 2023
- Senior Brand DesignerAug 2025–2026
Deliverables
Illustration system · Social media assets · Web visuals · Merch · Animation · Content strategy and creation
Reserve.org
The website needed to explain how funds are built and used, alongside the protocol behind them. I connected the illustrations through shared grids, lines and textured geometric forms, carrying the same visual language from product scenes to diagrams of governance, staking and fees.
From the website to Consensus Hong Kong
I contributed to the redesign of Reserve.org and created its main illustration. That visual language was later adapted for Reserve’s booth at Consensus Hong Kong 2026.
Homepage illustrationView Reserve.org
Reserve booth · Consensus Hong Kong 2026Hong Kong Convention and Exhibition Centre · 10–12 February 2026
Product launches
Illustration and animation for CMC20 and Reserve’s AI-sector fund launches.
CMC20 · CoinMarketCap × Reserve
Launching the AI DTFs
Reserve introduced five funds focused on the companies building AI’s physical infrastructure: chips, electricity, optical networks, data centers and robotics. Each fund brought together companies from a different part of that supply chain. I contributed illustration and animation to the launch explainers, helping show what the funds held and how those companies fit into the wider AI economy.
Logo design: Tzu Huan Lin · Animation: Catalina Vásquez
Watch full explainerDigital concept · Not launched
The Network Fund
An interface concept for a proposed fund informed by publicly shared market research. My focus was the visual presentation and explanation of the idea, not the financial model.
Prototype screenshots with illustrative data. The fund was not launched; the figures shown are not performance results.
Interface decisions
I separated the basket overview from The Story, giving the proposed holdings and the explanation their own space. The bubble map shows relative weights; the analyst cards connect the basket to the people behind the research.
AI-assisted prototyping
I used Codex to implement and revise the local prototype, reviewing the layout, navigation and motion in the browser. I simplified the overview, removed repeated sections and adjusted the visual hierarchy through those iterations.
Reserve Kimono
Merch for Reserve’s Latin America team at Devcon 6, the Ethereum Foundation’s developer conference, held in Bogotá from 11 to 14 October 2022.
Diversify and Chill
Lettering design for Reserve’s “Diversify and Chill” billboard in Denver during ETHDenver 2025.
Homepage illustrations
Illustrations for the 2021 redesign of the Reserve homepage.
Instagram, @holareserve
Posts and stories for the community: giveaways, campaign launches, app announcements, memes, holidays and the World Cup, scholarship calls, company milestones, and comics set in the Reserve universe.
2021–2023Follower growth and asset count: my record of the 2021–2023 role. Comments: rounded count in a saved post capture, not an account-wide engagement rate.Post capture
