Upwork, Wake+Make
The quiet cup of coffee before the working day
For International Coffee Day 2021, Upwork and Red Bay Coffee invited six artists to design a series of coffee bags. I illustrated one of them, drawing on the Colombian mountains and the feeling of rest and freedom I associate with a morning coffee.
- Client
- Upwork, with Red Bay Coffee
- Role
- Illustration
- Year
- 2021
Deliverables
Packaging illustration
From drawing to the coffee bag
The Colombian mountains at first light, and the passage from rest to creative work.
The Artist Series
Five illustrators and a hand letterer; QR codes on the packaging linked clients to each artist’s Upwork profile. Illustration only: the lettering and the campaign direction were separate roles.
Campaign results
400%more social engagement than similar Upwork campaigns
$100K+in new client leads in the first weeks
Campaign results reported by Upwork; not attributed to any single contribution. The One Club, ADC Awards · Upwork · Upwork blog
Credits
- Bag illustration shown here
- Catalina Vásquez Salazar
- Wake+Make bag artists
- Andrea Bojkovska, Anthony Orozco Matamoros, Catalina Vásquez Salazar, Kiki Ljung, Polina Zimina, Sérgio Bergocce
- Wordmark
- Sérgio Bergocce
- Creative direction, Upwork
- Patrick Holly, Rebecca Faulkner, Nick Scarlet, Stephanie Munoz
- Campaign film
- A.J. Riggins, director and producer
