Upwork, Wake+Make
The quiet minute before the working day
Upwork and Red Bay Coffee commissioned an Artist Series for International Coffee Day 2021. I illustrated one of the coffee bags, within a campaign led by Upwork’s creative team.
- Client
- Upwork, with Red Bay Coffee
- Role
- Illustrator
- Year
- 2021
Deliverables
Packaging illustration
From drawing to the coffee bag
I drew on the morning view of the Colombian mountains to illustrate the transition from rest to creative work. The landscape carries that idea from the drawing to the printed coffee bag.
The Artist Series
The Artist Series brought together five illustrators and a hand letterer. QR codes on the packaging linked clients to the artists’ Upwork profiles. My contribution was the illustration; the lettering and campaign direction were separate roles.
Campaign results
Campaign results reported by Upwork; not attributed to my illustration alone. The One Club, ADC Awards · Upwork · Upwork blog
Credits
- Bag illustration shown here
- Catalina Vásquez Salazar
- Wake+Make bag illustrators, as credited by ADC
- Andrea Bojkovska, Anthony Orozco Matamoros, Catalina Vásquez Salazar, Kiki Ljung, Polina Zimina, Sérgio Bergocce
- Wordmark
- Sérgio Bergocce
- Executive creative direction
- Patrick Holly · Upwork
- Creative direction
- Rebecca Faulkner and Nick Scarlet · Upwork
- Design direction
- Stephanie Munoz · Upwork
- Campaign film
- A.J. Riggins · Director and producer
